FACTOR INFLUENCING CONFERENCE ATTENDEES DECISON MAKING: A COMPARETIVE STUDY BETWEEN KUALA LUMPURE AND SINGAPORE
Background
MICE Industry is becoming very important in tourism research. Singapore is among top 3 cities in the world for the number of conferences, but Kuala Lumpur is number 20. Attending meetings and conventions currently represents the largest market segment in business travel. Meetings, incentives, conventions and exhibitions (MICE) comprise one of the fastest growing sectors of tourism and hospitality industries worldwide. MICE sector grew by 124 percent in years (, 1997, ), spawning proliferation of specialist facilities, sector-specific education and training, and dedicated development and marketing strategies at both national and regional levels. Singapore, Kuala Lumpur has established purpose built convention centres, such as the Suntec Centre in Singapore. In some of these locations, governments have funded support to encourage international convention business (, 1995). The industry recognizes that most meetings are for 12 to 50 delegates and conferences for fewer than 300 delegates, thus putting them within the capacity of regional hotels, resorts and clubs. Tourism operators are also embracing the MICE market, with local regions establishing convention bureaux to assist in marketing these facilities. Studies have shown convention facilities to be an important factor for the success of convention centre ( and , 2005) The convention and exhibition industry which includes meetings, incentives, conventions and exhibitions (MICE) is worth about a billion dollars a year and provides 15,000 jobs in Singapore ( , 2001), Singapore has performed well as a MICE destination, the industry is getting increasingly competitive. Furthermore, Malaysia’s Putra World Trade Centre has been playing a more active role to promote the country as a convention and exhibition destination since it came under a new management in 1993. Equipped with strong economic performance, good infrastructure, affordable hotel rates, support from the federal government, state governments and airlines, the future of Malaysia’s convention industry remains bright.
Objectives
The research is going to find out what factor influence conference delegates to participate in Singapore a lot more than in Malaysia, considering the fact that Kuala Lumpur, as these cities are very near to each other regarding cost and weather and location. Singapore is even more expensive. The providing of an overview of research extended in the areas of associations’ location choice and participation decision-making variables of the attendees in Singapore in comparison to Kuala Lumpur. The addressing of certain interactions and interrelationships among associations, host locations and attendees thus, addressing to convention participation decision making process by potential attendees. The influencing variables are then categorized into personal/business, association/conference, location, and intervening opportunities.
Theoretical framework
The refined model of factors affecting convention participation decision-making comprises several main dimensions, association/conference factors, personal/business factors, location factors, and total cost factors. Attributes under each dimension were also carefully examined. This proposed model should provide research insights, make a contribution to the existing literature and guide future research on the factors affecting convention participation decision-making. The theory framework will have an importance for MICE in Singapore and Kuala Lumpur as theoretical research has attempted to integrate change, some research focus on determining influential factors of decision making done by conference attendees as based in comparative case study analysis along posits upon carrying out pertinent literature support and methodology. There needs for an acceptable critical analysis of MICE Industry
SINGAPORE MALAYSIA (KUALA LUMPUR)
Positive Influence Factor MICE INDUSTRY ANALYSIS Negative Influence Factor
Basis on Comparative Study (questionnaire and case analysis)
Singapore Conference Attendees Decision making Kuala Lumpur Conference Attendees Decision making
Hypothesis
Research hypothesis are deemed for the clearance of research design/approached being utilized for the study and it will assume literature domain that could be in place within the conceptual framework construction and the balance integration of its application forming in theory based framework from within proponent recognized information and research studies respectively.
H1: There is positive factor that influence conference attendees decision making relating To MICE Industry of Kuala Lumpur and Singapore
H2: There is negative factor that influence conference attendees decision making relating To MICE Industry of Kuala Lumpur and Singapore
Questions
What is MICE Industry all about? How is it manifested in Singapore in comparison to Kuala Lumpur?
Do MICE adhere to effective decision making upon which decision making influence are successful? How and in what ways?
How does decision making of attendees to MICE are being affected? Positive note? Negative note? Provide research on Singapore and Malaysia
What are some of the factors that influence conference attendees’ decision making? Be particular to Kuala Lumpur and Singapore cases
Scope
The need to scope in research approaches in support of literature review, studies which provide academic clarity and right flow of ideas and concepts from wherein theories are noted, manifested and at the same time executed to fully acquire complete understanding and awareness of what the research topic caters into the central core. The moving forward towards the discussion analysis of such studies presented by proponents as experts in MICE Industry ideal for Singapore and Kuala Lumpur placed in framework based context from wherein useful initial headings are to be included. Along with the importance of the study that integrates the elusive application of research methods, case study serves as the main technique.
Methodology
For methodology, the research will be using questionnaire. Conference attendees in Singapore and Kuala Lumpur will derive certain research samples. The case study considers Kuala Lumpur and Singapore as two metropolitan cities. Consequently, the purpose of the case study is to inform the state of facilities management practices within a convention centre in Singapore. This paves the way for future comparative research on facilities management practices within convention centers; especially those in Singapore as one better region for the convention and meetings industry. Second, since technology has been key focus in convention centre research, this case evaluates the sustainability of technology as a competitive advantage as the case aims to highlight how facilities can enhance the strategic competitive position of the convention centre business. The case study begins with a literature review of the relationship between facilities and business performance. Key concepts that underpin this case study such as competitive advantage and the five-force model will be introduced here. Next, the case will describe the creation, business philosophy and the facilities of Singapore International Convention and Exhibition Centre. Following this, the case evaluates whether technology can be a source of competitive advantage for Singapore and illustrates the role of facilities in enhancing the competitive position of the convention centre. The need to examine case analysis and case analysis method with given theory framework, research implies to qualitative methods such as open-ended questions and quantitative methods such as to request respondents to rank their views about specific question in the questionnaire, as one common measure in education research.
References
Credit:ivythesis.typepad.com
0 comments:
Post a Comment