Research proposal on developing Ghanaian culture through fashion
Introduction
Much can be said about a person by merely looking at his or her fashion statement. Along with this premise, it is likewise easy to claim that the way a person looks, particularly based on the clothes and accessories he or she wears, reflects the individual personality and identity one bears. Moreover, since every individual person constitute the entirety of the society, particularly the community he or she belongs to, the general belief and culture evident in the clothes and other fashion statements that the population adheres to likewise mirror the characteristics of the cultural environment. As such, this paper presents a brief discussion on the implications of fashion as an indicator of the continuous change in the society and a reflection of the culture of a specific country.
Fashion has evidently mirrored the cultural changes Much can be said about a person by merely looking at his or her fashion statement. Along with this premise, it is likewise easy to claim that the way a person looks, particularly based on the clothes and accessories he or she wears, reflects the individual personality and identity one bears. Moreover, since every individual person constitute the entirety of the society, particularly the community he or she belongs to, the general belief and culture evident in the clothes and other fashion statements that the population adheres to likewise mirror the characteristics of the cultural environment. As such, this paper presents a brief discussion on the implications of fashion as an indicator of the continuous change in the society.
Fashion is an aesthetic expression that aims to communicate notions, subtleties, and therefore, as soon as an aesthetic order comes to be generally perceived as a code, then works of art tend to move beyond this code while exploring its possible mutations and extensions. The creative aspect of fashion in general cultivates the numerous ways of expressing oneself through other products available in the market. Furthermore, fashion is believed to be a cyclical reflection of social, cultural, and environmental characteristics that are unique to a certain point of time in a particular geographical setting, in addition to playing a crucial role in complementing one’s self-image (Azuma & Fernie, 2003). As such, the never-ending and ever-increasing possibilities of portraying an individual’s identity through fashion products are clear manifestations of how aesthetic clothing reflects the society.
Primarily, the main goal of this proposed research is to provide ways on how Ghanian culture can be developed through fashion/
Research Questions
The study will be conducted in order to determine the factors the can help Ghanian culture to be developed through fashion.. Specifically, this paper aims to answer the following queries:
1. What factors in fashion context which can be perceived as helpful in developing ghanian culture>
2. How does ghanian culture cope with global fashion trends?
Objectives of the Study
The study will be conducted to meet the following objectives:
1. Determination of the factors in fashion context which can be perceived as helpful in developing ghanian culture/
2. To analyse how ghanian culture can cope with global fashion trends.
Overview of Methodology
This study will operate under the quantitative paradigm wherein the survey method will be utilized in order to elicit the relevant information needed to complete research (Frankfort-Nachmias & Nachmias, 1992). Besides, quantitative research plainly and distinctively specifies both the independent and the dependent variables under investigation (Matveev, 2002). It also follows resolutely the original set of research goals, arriving at more objective conclusions, determining the issues of causality and eliminates or minimises subjectivity of judgment (Kealey & Protheroe, 1996).
The survey method will be implemented in three successive data collection procedures. These will include the pretest of the questionnaire, the actual survey, and the back-checking after the analysis of the data. The pretest of the survey will be necessary in order to identify possible shortcomings of the instrument that may hinder the efficient collection of valid and reliable data. On the other hand, the back-checking that will be implemented will provide assurance that the results of the analysis are consistent with that of the available information and facts in the field. The researcher will gather secondary data and collate published studies from different local and foreign universities and articles from social science journals
The data collection instrument will be a structured questionnaire that will be based on Likert scale. A Likert Scale is a rating scale that requires the subject to indicate his or her degree of agreement or disagreement with a statement. By rating scale we mean the scales that are usually used to measure attitudes towards an object, the degree to which an object contains a particular attribute, (Like or dislike), toward some attribute, or the importance attached to an attribute.
Reference
Azuma, N & Fernie, J 2003, ‘Fashion in the Globalized World and the Role of Virtual Networks in Intrinsic Fashion Design’, Journal of Fashion Marketing and Management, vol. 7, no. 4, pp. 413-427.
Bolton, A 2002, Joint Victoria & Albert Museum and
London College of Fashion Research Fellow in Contemporary Fashion (Interview by Quinn, 2002 Techno Fashion, Berg, New York)
Frankfort-Nachmias, C. & Nachmias, D. (1992). Research methods in the social sciences (4th ed.). New York: St. Martin’s Press.
Matveev, A. V. (2002). The Advantages Of Employing Quantitative And Qualitative Methods In Intercultural Research: Practical Implications From The Study Of The Perceptions Of Intercultural Communication Competence By American And Russian Managers. Russian Communication Association. New York, U.S.A.
Credit:ivythesis.typepad.com
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