Research Topics: Malaysia Consumers Attitude And Behavior

Experimental Study of Consumers’ Attitude and Behavior in Malaysia Research Proposal

An Experimental Study of Consumers’ Attitude and Behavior Towards Online Fashion Shopping: Cross-Cultural Study of Malaysia And United Kingdom   Abstract             Rapid explosion of the number of online retailers as well as online customers has been observed in these past few years. This experimental study seeks to explain and investigate the customers’ behavior and attitude towards online shopping. But what makes this interesting is the cross-cultural investigation, a comparative study of Malaysian customers’ behavior and attitude with the English customers’ attitude. Quite difficult is the implementation of different methods for analysis since this is a psycho-socio-cultural study. The customers’ behavior and attitude towards online shopping differentiates on socio-cultural basis. Moreover, the role of advertising significantly contributes to the differentiation of attitudinal and behavioral framework of different customers may it be a Malaysian or an English. Introduction             The rapid development and changes in technology brought a significant shift to people’s consciousness, behavior and attitude. The presence of online shopping attracts different people of different cultures. This becomes a concrete manifestation of how technology influences and shapes the world today. Insofar as business still kicking and colonized all possible channels for profit, it would be continuously bring interested people for researches and further studies. Background of the Study These fast few years have seen a rapid explosion of the online retail business which includes an explosion in the sheer number of available products as well as number of online stores. Some researches made data gathering on investigating customers’ online shopping behaviors and attitudes by collecting huge amount of clickstream data to find possible behavior patterns within. The use of cognitive modeling and structural equation model on customers’ stickiness and customers’ preferences are what researchers used to identify particular type of behavior and attitude of customers who used to go online shopping. Malaysians and English people are equality have the same needs but differences lies on the fact that they invoke different ways due to social, cultural, and economical constraints. Statement of the Problem             This paper seeks to answer the questions like what prevailing attitude and behavior does a customer has despite the differences in culture, what are the distinct cultural behavior a Malaysian has that an English do not have and vice versa and finally, what are the cultural and social attributes we can get in a Malay/English attitude and behavior during their access to online fashion shopping. Research Objectives             The primary objective of this study is to present customers’ differences in attitude and behavior on online shopping using a cross-cultural approach. It would be an interesting study to tackle the cultural and social underpinnings of customers who are using an online fashion shopping. Hence, in order to further understand their behavior and attitude Research Questions             The questions raise some critical points on the topic. It asks how culture makes differences on the behavior and attitude of a customer given the same channel which is the internet. Further, it questions the validity of previous methodologies in understanding the behavioral and attitudinal framework of customers. Significant/Justification             This study gives new thoughts in understanding the behavior and attitude of customers. What makes this study significant is the fact that it takes a quite difficult task of understanding inductively the behavior of customers using a cross-cultural approach. Scope and limitations             The study will particularly focuses on selected customers in Malaysia and UK. In order to come up with such scheme, the study will also select dominant online shopping websites in which customers from UK and Malaysia are permanent subscribers. Design and Methodology             The use of cognition modeling and structural equation model will be utilized in terms of measuring the behavioral and attitudinal framework of customers. Cultural methods and approaches will be in use to further investigate the underlying cultural elements in the behavior and attitude shown by customers. Project Deliverable             Due to time constraints and other external factors affecting the whole of the research the need of setting a timeframe will be opt in order to have an organize research deliverance. The gathering of data, information, and observation will be made in three months prior to the approval of the study. After such, the rest of the months will be used for analysis of filed report and interviews in preparation for presentation and examination of panel References Atchariyachanvanich, K. (2007). A Study on Factors Affecting the Success of Electronic Commerce. Department of Informatics, SOKENDAI, Japan.   Chang, P., Mendonca, D., & Im, I. (2004). Inside the Customer: Modeling Cognition during Online Shopping. Proceedings of the Tenth Americas Conference on Information Systems, New York.   Kurniawan, S.H. (n.d.). Merged Structural Equation Model of Online Retailer’s Customer Preference and Stickiness. Detroit, MI, USA       Credit:ivythesis.typepad.com

Experimental Study of Consumers’ Attitude and Behavior in Malaysia Research Proposal

An Experimental Study of Consumers’ Attitude and Behavior Towards Online Fashion Shopping: Cross-Cultural Study of Malaysia And United ...

The Influence of Online Security, Protection, Website Credibility and Behaviour on the Intention to Purchase Online in Malaysia

The Influence of Online Security, Protection, Website Credibility and Behaviour on the Intention to Purchase Online in Malaysia     Internet is highly accessible in Malaysia. According to the nationwide survey conducted   by Nielsen, Malaysians spend more time browsing the internet as compared to the   previous years. Online shopping is now widely accepted as an alternative to traditional   onsite shopping.  A few months ago, CyberSecurity and Microsoft Malaysia launched a   campaign to promote a safer and responsible use of online services and technology.   This is just one of the various online security measures that are taking place in   Malaysia. This country is also the home of EC-Council in Asia. The International Council   of E-Commerce Consultants (EC-Council) is a member-based organization that certifies   individuals in various e-business and security skills. They provide not only IT security   training but also awareness of current issues and trends in information security. Known   auction and online shopping sites in Malaysia includes http://www.ebay.com.my and   http://www.lelong.com.my. They have gained popularity and credibility due to positive   customer reviews. Previous buyers & sellers who used these websites would use these   sites repeatedly if their previous online shopping experience was a positive one. Social   networking sites like Facebook are also gaining popularity in network marketing so   some are convinced to buy from their own group of friends. Some payment methods   used by Malaysian online shopping sites are Credit Cards, Financial Process Exchange   (FPX), Cash Bank-in, Online Fund Transfer, Zero Interest Payment Cheque,  and   Paypal. Ebay Malaysia has explained their various payment options on their website   since every buyer or seller would differ on their preferred payment method. However,   they recommend that online users should find options that are secure, convenient &   traceable in case of disputes. Their suggested payment options includes PayPal,   Personal or Cashier’s Cheques, Money Orders, Bank Deposit, Bank Deposit Express,   Cash on Delivery (C.O.D.). Paypal can be used to send payments securely and   instantly in different countries and currencies. It is accepted worldwide on various online   stores. Financial info of buyers is not shared with sellers. PayPal Buyer Protection is   offered by eBay. Personal or Cashier’s Cheques are traceable because of the mailing   address. It can provide a proof of payment. However, sellers need to wait for funds to   clear. In cases of fraud, it is difficult to recover. Money Orders are also traceable due to   the specified mailing address. It also provides a proof of payment. The disadvantages   are similar to Cheques that a seller must wait for funds to clear and in cases of fraud it   is difficult to recover.  Bank deposit or wire transfer payments are sent directly from a   specific bank account to another bank account. It is convenient and immediate since   payment is directly deposited into the seller’s bank account. Its downside is during   cases of fraud since payment would be difficult to recover. Bank Deposit Express is a   quick and easy payment method since deposit is made directly into the seller’s bank   account and minimal or no bank fees are involved. The disadvantage is its difficulty to   cancel or recover the said amount in cases of fraud. Cash on Delivery (C.O.D.) is easy   to use since items will be directly delivered to you. You only pay if you receive the item.   Based on Paypal’s online shopping survey, online shopping in Malaysia is expected   to reach 1.7 billion USD in 2014. That is triple the current online spending of Malaysians. The study has revealed that 47% of the Malaysians have granted priority to payment security, 37% to purchases and 31% decided not to share financial details with the merchant. Only 21% have found receiving orders in time important, while 17 % have considered that the cheapest method of payment is the most important.” Most of the local online purchases have been made for airline tickets, books, cosmetics, fashion items, movie tickets, bills payment and other financial services. Foreign websites are used by Malaysians for their music, games, and movie downloads purchase. They still prefer local websites that offer high quality products with wider selection options and low prices. They purchase on foreign websites if those products could not be found locally. Those with positive attitude towards online shopping have a higher level of online purchase intention. Online shopping becomes enticing if online merchants would focus on improving their products to have a wider options for selection, affordable price, safe online transactions wherein customer data are kept in private and confidential. If a consumer is convinced that online purchasing is reliable & safe, then that consumer would not be hesitant to purchase online. In general, Malaysia’s web purchase-related factors depends on privacy, security, brand reputation, good online experience, word-of-mouth, and quality of information. Online security remains as the top concern for buyers.       The Nielsen Company. (2011). Usage of Internet Increased to 41% with Consumers Aged 20-24 Spending an Average of 22.3 Hours Per Week Online . Available: http://my.nielsen.com/news/20110413.shtml. Last accessed 7th July 2011.   The Paypers. (2011). Malaysia: Online shopping expected to reach USD 1.7 billion in 2014. Available: http://www.thepaypers.com/news/e-commerce/malaysia-online-shopping-expected-to-reach-usd-1-7-billion-in-2014/744135-25. Last accessed 7th July 2011.   The Star/Asia News Network. (2011). Malaysians spent 9mil shopping online in 2010 . Available: http://www.asiaone.com/Business/News/Story/A1Story20110422-275037.html. Last accessed 7th July 2011.     Credit:ivythesis.typepad.com

The Influence of Online Security, Protection, Website Credibility and Behaviour on the Intention to Purchase Online in Malaysia

The Influence of Online Security, Protection, Website Credibility and Behaviour on the Intention to Purchase Online in Malaysia ...