A CUSTOMER RELATIONSHIP MANAGEMENT ( CRM ) APPROACH TO GROWTH AND SUSTAINED: ESSAY INSTRUCTIONS

I would like to engage your service to complete my MBA project work.

My project topic is on Customer Relationship Management (CRM).

It is a case study of a company operation in the Asia Pacific region with the focus on how CRM could improve and sustain its competitive advantage.

The project should analyse what influences the diverse cultural differences in the region have on the process of implementing a CRM strategy and what need to be customized in the CRM program in order to suit the local context / objectives of the company to increase its market share and maintain competitiveness in this region.

I have proposed the project to be made up of 4 main parts (refer to project proposal)

The intended length of the project is 12,000 words, in total.

I have already started / completed the literature review (Part I) but needs revision to include a summary and references, as commented by the project supervisor. (Refer to attached supervisor’s comments)

Part II is partially completed.

Please find below, list of document attached ;
1) Approved Project Proposal
2) Writing Part I (need revision)
3) Writing Part II (Partial)
4) Comments from project supervisor (1)
5) Comments from project supervisor (2)
6) Reference articles (1)
7) Reference articles (2)
8)         corporate information/ presentation.
9) Company brochure of                   Ltd.

 

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