Research Topics: Hospitality Industry

The Role and Importance of Human Resource Management in Supporting the Effectiveness and Success of Business in the Tourism or Hospitality Industry

Title             The proposed title for the study is “The Role and Importance of Human Resource Management in Supporting the Effectiveness and Success of Business in the Tourism or Hospitality Industry.” This paper will show the different methods, approaches and instruments to be used in order to implement the study in successful manner. Background of the Study/Literature Review Tourism Industry             Tourism industry is considered as one of the most important industries in the world. Many claim that it is the largest industry in the globe (Coles, n.d.). Many countries considered tourism as their bread and butter, thus it is considered as important foundation for their economic condition. The report of WTTC in 2008, showed that the global GDP contribution of the Travel and Tourism will increased from 9.9% (US,890 billion) in 2008 to 10.5% (US,855 billion) in 2018, which will help to offer 296,252,000 jobs by 2018 (World Travel & Tourism Council, 2007). Human Resource Management             In any business, different people are working with different abilities, attitudes, talents, quality, profitability, influence, productivity and culture. People are the set of strategies and goals, together with the design of the working system which help to produce products and services, monitor quality and financial resources and market products (Bratton & Gold, 2001, 11).       Aims and Objectives             The main aim of the study is to analyze and evaluate the significances and roles of HRM in supporting the effectiveness and success of business in the tourism or hospitality industry. In line with this, the following are the specific objectives of the study: ·         To analyze the different HR activities in the tourism or hospitality industry; ·         To evaluate the importance of HR in the tourism or hospitality industry; ·         To present how HR activities are being managed in the tourism or hospitality industry; and ·         To assess how HRM help to improve the performance of the companies in the tourism or hospitality industry. Methodology The research study to be used in the proposed study will be descriptive method. According to Creswell (1994) it intends to present facts about the nature and status of a situation as it exists at the time of the study. In addition, it also concerns with the relationships and practices that exist, beliefs and processes that are ongoing, effects that are being felt or trends that are developing (Best 1970). Therefore, it can be helpful in order to describe the current conditions and situations based on the impressions and perceptions of the respondents of the study (Creswell 1994). Both qualitative and quantitative data will be gathered for this study. This is to ensure that both non-statistical and statistical data will be used in order to support the findings and result of the study.       Data Collection             Surveys will be implemented in the study. Surveys are the most common form of research method for collection of primary data (Commonwealth of Learning, 2000). One of its purpose is to describe, e.g., to count the frequency of some event or to assess the distribution of some variables such as proportion of the population of different age groups, sex, religion, castes and languages, knowledge, attitude and adaption of practices about particular issues, and other information of similar nature about the population (Commonwealth of Learning, 2000). Survey interview and questionnaire will be used in this study, which will be used in order to gather primary data. On the other hand, secondary data will be gathered from different online libraries and databases which include BMJ, EMERALD, SCIENCE DIRECT, EBSCO, QUESTIA and GOOGLE BOOK. Sampling Population             The target population is 60 managers from different hospitality and tourism firms, which include: hotels, restaurants, resorts, travel agencies and airline companies. They will be selected by random selection. The names of the willing companies to participate in the study will be listed in strips of paper then will be drawn.               Data Analysis The data results of the study will be analyzed by determining their corresponding frequency, percentage and weighted mean. The following statistical formulas will be used: 1.        Percentage – to determine the magnitude of the responses to the questionnaire.             n % = ——– x 100         ;           n – number of responses             N                                 N – total number of respondents 2.        Weighted Mean             f1x1 + f2x2 + f3x3 + f4x4 + f5x5 x= ———————————————;                         xt where:             f – weight given to each response                         x – number of responses                         xt – total number of responses                     References   Best, J. W. (1970). Research in Education, 2nd Ed. Englewood Cliffs, N.J.: Prentice Hall, Inc.   Bratton, J. and Gold, J. (2001). Human resource management: theory and practice. Routledge.   Coles, T. Tourism – the world’s largest industry. Retrieved on 09 November, 2010, from International Graduate website: http://www.internationalgraduate.net/articles/tourism.htm   Commonwealth of Learning. (2000). Manual for Educational Media           Researchers: Knowing your Audience. Vancouver, Canada:   Commonwealth Educational Media Centre for Asia (CEMCA).   Creswell, J.W. (1994). Research design. Qualitative and quantitative approaches. Thousand Oaks, California: Sage.   World Travel & Tourism Council (2007). World key facts at a glance. Retrieved on 09 November, 2010, from WTTC website: http://www.wttc.org/eng/Tourism_Research/Tourism_Satellite_Accounting/       Credit:ivythesis.typepad.com

The Role and Importance of Human Resource Management in Supporting the Effectiveness and Success of Business in the Tourism or Hospitality Industry

Title The proposed title for the study is “The Role and Importance of Human Resource Management in Supporting the E...

AN ANALYSIS OF CONSUMER LOYALTY PROGRAMMES TOWARDS LONG-TERM SUCCESS AND GROWTH IN THE HOTEL INDUSTRY

AN ANALYSIS OF CONSUMER LOYALTY PROGRAMMES TOWARDS LONG-TERM SUCCESS AND GROWTH IN THE HOTEL INDUSTRY Various hotels have been surviving in the hotel industry because they are able to get their income continuously from different travelers, visitors or customers who are with their hotel business all over the years now.  The frequent travelers or guests spend huge amount of money in their preferred hotel chains.    This is the reason that many hotels in the hotel industry are giving special treatment and loyalty programs to those customers who have been with them since from the start of their business.  By giving consumer loyalty programs is strong evidence that hotel chains are being thankful and grateful to the customers who are relentlessly patronizing their service.  The hotel loyalty programs has been begun in 1980 and it even developed and improved further nowadays by the hotel owners to attract additional number of new guests and travelers.  In attracting and convincing existing customers as well as possible new hotel guests to book in their hotels for a longer time, hotel executives are giving the best effort to persuade them to stay longer in the hotel.  And, the best thing to do this is to offer them loyalty privileges through point’s accumulation for redemption such as redeeming free hotel rooms under certain conditions and many perks on the top of it. The loyalty club member’s habitat is a way to determine who are among their hotel guests who applied for club membership and frequently stay in their hotel progressively throughout the years.  Frequent travelers are more likely to be given club membership.  Of course, the club members are the people who have higher income than the non member hotel guests.  (www.adhp.org/pdf/AcustomerRelationshipManagementcasestudy.pdf)       Based on the selected hospitality literature, the average profile of a frequent hotel guest who joins the hotel loyalty program is a forty seven years old business man.  He usually books in the hotel for thirty one nights every year. He pays about $ 103 every night.  Customer Relationship Management (CRM) is very important in hotel marketing strategy and giving loyalty program to the customers.  In the hospitality business, establishing a good business relationship with the customers will lead to a greater its growth of revenue.   However, it would not materialize without building excellent communication and goodwill to them.  In addition, loyalty program in the hotel industry provides more customers in the hotel business as well as it gives the business a more room of expansion and production since there are many existing customers as well as new customers are most likely want to experience the hotel privileges and perks  that the hotel chains that may offer to them.  Just take the case of Harrah’s properties in Las Vegas; they encourage their customers to stay within their Harrah’s various properties by making a business strategy of focusing on the increase of their earnings.  The hotel chains have made its expansion from 16 properties up to more than 40 properties all over the country.  They got various acquisitions, and these were included into the loyalty program for the loyal customers. (www.adhp.org/pdf/AcustomerRelationshipManagementcasestudy.pdf) In the hospitality industry, loyalty programs is seriously considered as one of the most effective Customer Relationship Management strategies in order to increase the revenue of the business as well as to provide more satisfactions from the part of the customers.  This is also an instrument to gather information from them about their other needs and expectations from the hotel itself and from the hotel management down to the hotel staff.  This is also a way of evaluating the customer service performance of the entire organization.  Actually, through loyalty programs, the people who work in the industry are given great chances and privileges to become better in their field, because they usually given feedbacks by their loyal customers about their performances and services to them.  As a matter of fact, loyalty programs have evolved as the years go by.  Let’s take for example the airline industry; it has done an excellent job in carrying out their loyalty programs with varied benefits and rewarding travel privileges to the travelers.  The long term customer loyalty programs gives long term return of investments to the organization.  In addition, the organization can learn and understand deeply the continuous educational program and training especially for the beginners in the hotel business.  But, the organization must seriously take into consideration the long term value of the customer before investing in him/her to the loyalty program.  All things must be clear and certain that the customer should have the ability to help the organization to attract more customers, to increase the organization profits and also can rely on his/her continuous patronage to the hotel products and services. (www.adhp.org/pdf/AcustomerRelationshipManagementcasestudy.pdf)   References:  www.adhp.org/pdf/AcustomerRelationshipManagementcasestudy.pdf (www.adhp.org/pdf/AcustomerRelationshipManagementcasestudy.pdf) (www.adhp.org/pdf/AcustomerRelationshipManagementcasestudy.pdf)                 Credit:ivythesis.typepad.com

AN ANALYSIS OF CONSUMER LOYALTY PROGRAMMES TOWARDS LONG-TERM SUCCESS AND GROWTH IN THE HOTEL INDUSTRY

AN ANALYSIS OF CONSUMER LOYALTY PROGRAMMES TOWARDS LONG-TERM SUCCESS AND GROWTH IN THE HOTEL INDUSTRY Various hotels have been survivi...

AN ANALYSIS OF CONSUMER LOYALTY PROGRAMMES TOWARDS LONG-TERM SUCCESS AND GROWTH IN THE HOTEL INDUSTRY

AN ANALYSIS OF CONSUMER LOYALTY PROGRAMMES TOWARDS LONG-TERM SUCCESS AND GROWTH IN THE HOTEL INDUSTRY Various hotels have been surviving in the hotel industry because they are able to get their income continuously from different travelers, visitors or customers who are with their hotel business all over the years now.  The frequent travelers or guests spend huge amount of money in their preferred hotel chains.    This is the reason that many hotels in the hotel industry are giving special treatment and loyalty programs to those customers who have been with them since from the start of their business.  By giving consumer loyalty programs is strong evidence that hotel chains are being thankful and grateful to the customers who are relentlessly patronizing their service.  The hotel loyalty programs has been begun in 1980 and it even developed and improved further nowadays by the hotel owners to attract additional number of new guests and travelers.  In attracting and convincing existing customers as well as possible new hotel guests to book in their hotels for a longer time, hotel executives are giving the best effort to persuade them to stay longer in the hotel.  And, the best thing to do this is to offer them loyalty privileges through point’s accumulation for redemption such as redeeming free hotel rooms under certain conditions and many perks on the top of it. The loyalty club member’s habitat is a way to determine who are among their hotel guests who applied for club membership and frequently stay in their hotel progressively throughout the years.  Frequent travelers are more likely to be given club membership.  Of course, the club members are the people who have higher income than the non member hotel guests.  (www.adhp.org/pdf/AcustomerRelationshipManagementcasestudy.pdf)       Based on the selected hospitality literature, the average profile of a frequent hotel guest who joins the hotel loyalty program is a forty seven years old business man.  He usually books in the hotel for thirty one nights every year. He pays about $ 103 every night.  Customer Relationship Management (CRM) is very important in hotel marketing strategy and giving loyalty program to the customers.  In the hospitality business, establishing a good business relationship with the customers will lead to a greater its growth of revenue.   However, it would not materialize without building excellent communication and goodwill to them.  In addition, loyalty program in the hotel industry provides more customers in the hotel business as well as it gives the business a more room of expansion and production since there are many existing customers as well as new customers are most likely want to experience the hotel privileges and perks  that the hotel chains that may offer to them.  Just take the case of Harrah’s properties in Las Vegas; they encourage their customers to stay within their Harrah’s various properties by making a business strategy of focusing on the increase of their earnings.  The hotel chains have made its expansion from 16 properties up to more than 40 properties all over the country.  They got various acquisitions, and these were included into the loyalty program for the loyal customers. (www.adhp.org/pdf/AcustomerRelationshipManagementcasestudy.pdf) In the hospitality industry, loyalty programs is seriously considered as one of the most effective Customer Relationship Management strategies in order to increase the revenue of the business as well as to provide more satisfactions from the part of the customers.  This is also an instrument to gather information from them about their other needs and expectations from the hotel itself and from the hotel management down to the hotel staff.  This is also a way of evaluating the customer service performance of the entire organization.  Actually, through loyalty programs, the people who work in the industry are given great chances and privileges to become better in their field, because they usually given feedbacks by their loyal customers about their performances and services to them.  As a matter of fact, loyalty programs have evolved as the years go by.  Let’s take for example the airline industry; it has done an excellent job in carrying out their loyalty programs with varied benefits and rewarding travel privileges to the travelers.  The long term customer loyalty programs gives long term return of investments to the organization.  In addition, the organization can learn and understand deeply the continuous educational program and training especially for the beginners in the hotel business.  But, the organization must seriously take into consideration the long term value of the customer before investing in him/her to the loyalty program.  All things must be clear and certain that the customer should have the ability to help the organization to attract more customers, to increase the organization profits and also can rely on his/her continuous patronage to the hotel products and services. (www.adhp.org/pdf/AcustomerRelationshipManagementcasestudy.pdf)   References:  www.adhp.org/pdf/AcustomerRelationshipManagementcasestudy.pdf (www.adhp.org/pdf/AcustomerRelationshipManagementcasestudy.pdf) (www.adhp.org/pdf/AcustomerRelationshipManagementcasestudy.pdf)                 Credit:ivythesis.typepad.com

AN ANALYSIS OF CONSUMER LOYALTY PROGRAMMES TOWARDS LONG-TERM SUCCESS AND GROWTH IN THE HOTEL INDUSTRY

AN ANALYSIS OF CONSUMER LOYALTY PROGRAMMES TOWARDS LONG-TERM SUCCESS AND GROWTH IN THE HOTEL INDUSTRY Various hotels have been surviv...

A Case Study of the Hospitality Industry on Chanters Lodge Livingstone

“A Case Study of the Hospitality Industry on a Lodge” The hospitality industry is consisting of wide arrays of service industry that includes restaurants, hotels, cruise line, parks, event planning, transportation, lodging and many more fields in the tourism industry.  A hospitality unit such as lodging is an organization that composed of various groups of people such as facility maintenance, direct operations, management, marketing, and human resources.   All the departments in the lodging industry are equally doing important functions in the lodging business.  First and foremost are the people in the direct operations that include the servers, housekeepers, porters, kitchen workers, and bartenders. The lodging industry deals with a wide range of food services and accommodation like food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and guest information.  (http://www.chanters-livingstone.com/blog-archive.cfm?id=1301) How does Chanters Lodge, Livingstone compete with the other hospitality industries?  Rate is a very essential variable for the hospitality industry.  And, to be able to maximize the number of clients in Charters Lodge Livingstone; competitive price or rate for all the products and services has been given top priority in order to attract more customers.  However, its standard and quality of food, beverage and service are still in significant consideration.  In addition, the positive characteristics of the staff of Charters are working in direct contact with the customers and visitors are in top most importance.  In the same manner, originality of the concept on the products and accommodation are dynamic to gain more reservations from the clients.  Above all, a professional atmosphere and the personal concern of the employees in Charters Lodge, Livingstone is the top priority of the lodge.  The management and staff are always after the satisfaction, happiness and welfare of the guests. (http://www.chanters-livingstone.com/blog-archive.cfm?id=1301) Chanters Lodge Livingstone was built in 1998, and it is one of the first small lodges in Livingstone.  The lodge is offering comfortable and reasonably priced accommodation in a very calm and comfortable setting.  The location is very accessible from the city proper.  Indeed, Charters Lodge Livingstone is a fifteen minute walk from city shopping center.  And, it is a twenty minute drive from the Victoria Falls; as well as it is eight minute drive from Livingstone International Airport.  Chanters Lodge Livingstone aims to offer outstanding but affordable food and beverage services and accommodation to their guests. The lodge has various luscious dishes, and Zambian dishes are one of their specialties. (http://www.chanters-livingstone.com/blog-archive.cfm?id=1301) Chanters Lodge, Livingstone offers perfect accommodation for the guests and clients. At the same time is has a very splendid surroundings that the guests will surely love. Richard Chanter is the owner   and manager of Chanters Lodge, Livingstone.  He is a UK trained Hotelier with wide experience in the hotel industry in Africa and Zambia.  He is well known all over Zambia for providing first rate standards and excellent quality of service and accommodation to the guests.  At the same time, the staff is industrious, energetic and very warm to their clients. The Zambian people are popular of being friendly and accommodating since the lodge staff has extensive hospitality trainings for the job.    Most especially, the lodge is located in a safe and secure environment. (http://www.chanters-livingstone.com/blog-archive.cfm?id=1301)   Charters Lodge, Livingstone has a wide range of rooms with air-conditioned as well as with satellite TV, refrigerators and free tea/coffee making equipments.  Moreover, there are four poolside double rooms, each with one large bed which is in the calm garden setting.  All these rooms have large bathrooms with a separate shower area.  And, facing the main building of the lodge, there are four huge double rooms with two beds; ideal for family accommodation.  Also, guests can park their vehicles outside the rooms.  In the same fashion, all room costs are per room per night that includes the full American breakfast and free transportation within the area of Livingstone and back and forth of the Livingstone Airport.  (http://www.chanters-livingstone.com/blog-archive.cfm?id=1301) Furthermore, all rooms have Wifi accessibility.  Equally important, the lodge and its surroundings have a wireless internet connectivity that gives one hour free internet usage per room.  As well as there is a laptop that always available for guests to use. Aside from that, the lodge has an electricity generator in case of power shortage and sufficient 28,000 liter water supply reservation just in case of water shortage as well.  At the same time, the lodge has a huge parking area.  Specifically, Livingstone is a place that considered becomes popular for various activities and adventures in Southern Africa.  Every guest will have the opportunity to see the Mosi-o-Tunya National Park to see wild lions; it is also best for the visitors to drive to the Zambezi River which has the finest white water rafting river in the world.  What else, many clients are also excited to elephant riding, as well as in going to the Chobe National Park, in here the guests would experience a 1 day safari with the large mammals and tremendous bird species.  Not only that, there is also a great chance to see the amazing sceneries along the river side.  And bunji jumping and many other adrenaline adventures are available for the guests.  (http://www.chanters-livingstone.com/blog-archive.cfm?id=1301) References: (http://www.chanters-livingstone.com/blog-archive.cfm?id=1301) (http://www.chanters-livingstone.com/blog-archive.cfm?id=1301) (http://www.chanters-livingstone.com/blog-archive.cfm?id=1301) (http://www.chanters-livingstone.com/blog-archive.cfm?id=1301) (http://www.chanters-livingstone.com/blog-archive.cfm?id=1301) (http://www.chanters-livingstone.com/blog-archive.cfm?id=1301)   Credit:ivythesis.typepad.com

A Case Study of the Hospitality Industry on Chanters Lodge Livingstone

“A Case Study of the Hospitality Industry on a Lodge” The hospitality industry is consisting of wide arrays of service industry that i...

Technology Helpful in Hospitality Industry Service Innovation Performance

Technology Helpful in Hospitality Industry Service Innovation Performance               Any means of knowledge sharing and team-oriented culture is a known fact to be the main influence on service innovation performance. On the other hand, there has been a relatively little substantive research focusing on such issues.             The hospitality industry- includes the restaurants, hotels and accommodations, the entertainment industry and as well as the transportation services- has been and continuously facing competition, and thus far, that competition is increasing. Those who are serving for this industry must be able to keep up with the changing flow of global competitiveness for them to be able to attract potential customers as well as to satisfy the needs and wants of these customers through the use of further studying the increase of their sophisticated demands. Some of these customers are tourists, who are looking for a more unique and memorable experience. And some of them writes down the experiences and in a way, share it to other people through blogs and other means of readable media. To keep up with this challenge in the field, there has recently been more emphasis on knowledge sharing in the hospitality industry, and even on the concept of “teamwork”, industry of the same service in a way, creates a certain type of standardized practice by adapting the most effective which has been tried and proven by those who have used it before. And that just created the “organizational charts” within the business. With that, the importance of knowledge management (KM) and knowledge sharing (KS) has been firmly established. Many studies have recognized the importance of KM and KS in supporting innovation in an organization. On the other hand, despite the increasing research on product and service innovation including both service innovation performance (SIP) and new service development (NSD), most of the focus has been on manufacturing and technology-based industries. Only a few studies have addressed in some depth the implications of SIP in the hospitality and tourism sectors.             Additionally, current hypothesis provide only fragmentary insights into the origins of KS, and thus offer limited guidance for KS practices. To date, there has also been little empirical examination of the important relationship between KS and SIP. Also, although organizations are increasingly relying on teams to respond to the rapidly changing marketplace by coming up with new innovations in management practices as well as goods and services discussion of the ability of KS to stimulate SIP is still very limited.             Knowledge management is essentially a social process, everyone who is dealing with the business  should also take the social and cultural factors into  consideration. Businesses and industries  both large scale and the small scale  can only  increase a competitive advantage if they are able to incorporate the knowledge, expertise and skills of their employees and make use of the most effective managerial practices in their day-to-day operations. This entails the sharing of knowledge and the transforming of it into practice. Sharing is the single most important factor in KM implementation. Some research has also analyzed the factors determining the degree of an individual’s engagement in inter-organizational KS, such as his or her personality, willingness, and organizational commitment Studies of the factors affecting KS have identified a number of different variables, such as technologies, motivations , leadership and collaborative culture, and organizational and communicational climate.             Besides, most of the KM and KS research has shown the continuous need for such tactics in the tourism and hospitality services. Hotels can always improve the quality of their services by improving or rather enhancing the employees’ knowledge of full customer service through the effort of knowing the customer’s needs and wants to satisfy their preferences.             Surely the hospitality and tourist businesses definitely understands how knowledge is shared at full throttle, and also knowing what is need not to be shared, by this effort, they can fully use the KS.             This is consists of making the employees understand the goals of their company which includes the service for the guest and also the continuous improvement through KS and KM. And to top it up, the tourism and hospitality industry employees should be aware that their participation and combined thinking are playing a vital role in reaching the increased customer approval rating of their services.             Have you ever heard of the saying: “Knowledge is power”? This is so true. This also creates a “special problem” within the hospitality industry. Because if competition is visibly high, different hotels and other service industry may keep a secret for their own company’s good, this will just invite cases of hoarding, and eliminating hoarding behavior is quite difficult to achieve for any team or company.             To understand how to inspire “individuals” to share their knowledge has become crucial to the hospitality industry. And as a result, organizations has to create a positive team culture that supports solid relationships and active, healthy collaboration.             One of the ways which knowledge sharing may take place through employee–customer and employee–employee interactions in hotels, each with its own special features was to make use of any chosen means of communications in the present competition. The internet is playing a very visible role in this situation by making a direct communication line from the potential customer towards the hospitality management team. Of course, the KS made possible by employee–employee interaction is also very important. For sometimes, unexpected problems may occur and should be solve in  the most immediate time possible.             In the complex environment of hotels, personal and direct communication between and among employees aids shared decision-making and reliable knowledge transfer. The direct communication between instructors and trainees found in “apprentice” relationships, a special case, allows for the implicit transfer of tacit and process-oriented knowledge.             There is a wide variety of technology to choose from with regards to improving the performance of the quality within the hospitality industry. The management should always look forward in giving the customer the full satisfaction of their whole stay within their business premises.             Hotels.com for example, is being used by almost every hotel in the whole world to cater the hotel searchers from around the globe. This website has an overview of what the customer will be getting from their stay in the hotels. Though the site may be showing all the services from the hotels, some hotels may be adding some freebies to attract the shoppers to become a booked customers.  Through this websites; the customers may be able to choose which hotels to book their stay. And they definitely can choose a room of their choice with all their specifications being laid up on them though the website interface. All they got to do was to click on the dropdown boxes to settle their choices. And the customer is also given a chance to talk to a Customer Service Representative from the hotel if ever they want to make any changes in the reservations that they have made. Right there and then, they can have the room locked under their name on the booking date. And they can also read on comments of the previous hotel guest that made a comment on different hotel ratings sites present around the internet.             Though not every hospitality service is not offering the park-fly-and -book, Some of the service caterer will take care of the parking, the plane flight and hotel accommodation details, and that is quite a relief on the part of a busy customer.             These are some way of making full use of the technology of the internet. It’s only a matter of know how. Credit:ivythesis.typepad.com

Technology Helpful in Hospitality Industry Service Innovation Performance

Technology Helpful in Hospitality Industry Service Innovation Performance Any means of knowledge sharing and team-orient...

TECHNOLOGICAL INNOVATION AMONG SELECTED HOTELS IN DAVAO CITY

TECHNOLOGICAL INNOVATION AMONG SELECTED HOTELS IN DAVAO CITY         Davao City is one of the finest destinations in the Philippine archipelago, this is the home of the sweetest mango the world have known and the fruits of Davao shine even brighter like they used to. This City is rich in mixed culture and tradition, they also posses the cleanest water and spring is internationally acclaimed against major bottled water that claims to have the purer.       Davao City provide an abundant natural resources and a breath of fresh air all year round since this city is a typhoon free zone they enjoy good weather condition all year round. They can say that this is one of the world’s safest destinations since the crime rate broke down to almost zero, through this Davao City truly is experiencing a natural healthy lifestyle. Everyone is welcome to visit this wonderful truly amazing city including local and international tourist will surely admire the warm hospitality of the people in this location.         Try visiting the Promenade Park to see the diversity of great Artwork, wide playground for children and the beautiful water features within the metropolis. Davao city is also the home of health and wellness. Try visiting Magsaysay Avenue to experience the fitness center for yoga, belly dancing, relaxation center full body massage and spa. Visit also the little China for a shopping spree and you will sure enjoy a wonderful day and much more.       Most of these Hotels represents each and individual features and innovation that you will surely love. If you are planning a vacation spree please consider the Davao City destinations. Book your schedule and enjoy your travel today because Davao City is also offering a wonderful place to stay including their finest innovative hotels and restaurants that you can choose from and here are some of the following.   ·         Waterfront Insular Hotel in Davao is definitely one of the most popular Hotels because of its luxurious features and innovative fully air conditioned room including the most sought after Wi-Fi internet access in every room that is open anytime, a cable television connection, individual temperature control system, complete bathroom innovation system with telephone extension, coffee and tea making equipment, very innovative function room for meeting, seminars and any other corporate training. Absolutely great for personal occasion and relaxation with a beautiful view over the Gulf landmarks and open air walkways corridors in a landscaped garden featuring luxurious amenities such as swimming pool, and many others. Not to mention the superior quality service that is open 24 hours.    ·         Marco Polo Hotel Davao is another very sought after 5 Hotel that has become a flagship carrier in their hotels branch. The amenities is definitely a grandeur and luxurious in every ways that includes a highly technologically advance large and spacious hotel rooms with internet access, Satellite featured cable access television, their bathroom has an overhead shower that guest will surely love. Beside the hotel is the shopping arcade, farmed eagle restaurants that has becoming more and more popular while dining and the hotel is just about 20 minutes from the airport that is why it is very accessible among tourist. Guests voted the ratings with great accommodation and services of staffs. ·          The Pearl Farm Resort and Hotel in Davao is another Davao’s pride because of its known luxurious amenities and hospitality of staff. Guest would need to take a 20 to 30 minute boat ride to get there in Samal Island to see the 11 hectares white sand beach and its crystal clear water. Locally inspired with indigenous cultural approach this hotel includes many activity features of your chose like jet skiing, sailing, scuba diving, tennis, water sports and fishing. The most popular is sailing on a banca to see the corals and other colorful marine species. Features fully air condition rooms, safety deposit boxes, hair dryer, and cable television. According to the guest their favorite room features is the standby speed boat that leads to the restaurants and other pearl farm amenities.         There are also many equally popular hotels in Davao that are also competitively innovative and luxurious that you may want to visit to see the Davao’s finest places and enjoy a ones in a lifetime tropical experience in the Philippine Island. You may also want to check them out.       Crown Regency Hotel, Microtel Inn Davao, The Apo view Hotel, Grand Meng Sen Hotel, My Hotel Davao, Grand Regal Hotel, The Ritz Hotel, Home Crest Residence, Sunflower Hotel, Chateau Del Mar, LinMarr Davao Hotel, Big Apple Hotel, Blue Velvet Hotel, Hotel Tropica, Tinhat Boutique Hotel and Restaurant, Eden Nature Park Hotel and Restaurant, Red Knights Garden Hotel, Oroderm Beauty Hotel, Regency Inn, Sequoia, The Manor Hotel, Villa Margarita, Domicillo Lorenzo Apartelle and Red Knights Gardens Hotel.   Credit:ivythesis.typepad.com

TECHNOLOGICAL INNOVATION AMONG SELECTED HOTELS IN DAVAO CITY

TECHNOLOGICAL INNOVATION AMONG SELECTED HOTELS IN DAVAO CITY Davao City is one of the finest destinations in the Philippine arch...

Hotel Risk Management Essay

HOTEL RISK MANAGEMENT         Managing a hotel and restaurant is a glamorous and exciting business it’s also pleasurable and maybe we can say that it is an easy job because it may include luxury and comfort of facilities that is within reach, maintaining a hotel business doesn’t really require so much expertise though it is very costly and may take years to take the return of investment but all in all it’s a good business of choice if you have the resources. Managing a hotel just like any other business also involved risk and no matter where it is established there will be untoward incidents that may arise and management must be ready to deal with it. Often times the following problems may be met;          Theft or robbery from unexpected guess or employees, and this can cause a panic from the hotel in general if there are unusual incidents that happen like this one, employees may be tempted to get some of the equipment of their hotel while some guest deliberately plans to rob the hotel. Therefore security personnel must always be on guard to facilitate the incidents, the CCTV or closed circuit television must be placed securely and maintained so as to trace the history of the incident. Another thing is that employees must also be trained or learn to prepare any form of self defense against this people.       The fire exit is another facility that should not be taken for granted the government have been requiring such facility in most institution including all buildings as a safety net. This helps people to escape from immediate needs because of any untoward incidents such as fire, earthquake, explosion etc. institution who do not comply with the construction of this facilities may be illegal or discouraging to their customers since they do not ensure and practice safety which is assigned by law. Sometimes management simply ignore such law simply to save construction cost or simply relying on insurance benefit if some incidence will rise but somehow in the long run they will be the one to suffer the consequence of their negligence.       Electrical safety of installation, this is another risk management factor that should not be disregarded. Many new guest especially children will definitely take us of the equipment and appliances inside the hotel and they may be prone to carelessness while using it. Electronic gadgets needs electricity that is safe and reliable in time of use, open wire or wet installation that may cause electric shock to people should be a standard measures to be taken off. There should be maintenance in electrical installation so as no electrical short circuit or electrical hazards will ever happen. Unsafe electrical installation may also be the cause of explosion or fire.       Management may also take part of the cleanliness and orderliness of its surroundings and the environment. Their waste must be properly dispose and maintain in high standard, it is definitely a disgrace for a hotel to see it halfway cluttered and unclean, personnel needs to practice this standard in maintaining a safe and healthy environment every time. Including sanitized water, clean room and fresh air must be maintained for the comfort of their customers.       There are many things that needs maintenance especially in the large four or five star hotels and all this involve low to medium risk if not prevented, management must be aware of the following; improved security, supplies availability, first aid availability, smoking area, swimming pool and even children’s playground for safety, cleanliness of equipment for the guess etc. All this things and more add up to the quality and value that can make customer want to return if they are pleased and satisfied. Sometimes they will probably be the one to refer customers in your hotel.        One of the most significant risk that a hotel may not be given much importance is the underlying factor that this are taken into consideration as a management function and not a risk at all is the customer service of their employees. The effective customer service of all employees will definitely add up to the risk factor when customers may be satisfied with their facilities but not in the availability of services of their employees. Therefore all employees must be highly trained to serve their customers respectfully and with full knowledge about their service.           When all risk factor has all been figured out and the facilities has all been inspected it is time to promote the business, a well presented advertisement, magazine exposure or media release should goes well to their customers but there are also a little risk involve in promoting a hotel business considering the price and economical value and competition that they can get, to settle this risk they must promote the business honestly about their services and facilities they can offer. In this effect customers can rest assured that they get more than what they paid for.                 Credit:ivythesis.typepad.com

Hotel Risk Management Essay

HOTEL RISK MANAGEMENT Managing a hotel and restaurant is a glamorous and exciting business it’s also pleasurable and maybe we ca...

Hotel Risk Management Essay

Hotel Risk Management Essay

HOTEL RISK MANAGEMENT Managing a hotel and restaurant is a glamorous and exciting business it’s also pleasurable and maybe we ca...

TECHNOLOGICAL INNOVATION AMONG SELECTED HOTELS IN DAVAO CITY

TECHNOLOGICAL INNOVATION AMONG SELECTED HOTELS IN DAVAO CITY

TECHNOLOGICAL INNOVATION AMONG SELECTED HOTELS IN DAVAO CITY Davao City is one of the finest destinations in the Philippine arch...

Hospitality Industry in the United Kingdom

Hospitality industry in the United Kingdom is continuously growing in the 21st century. This industry encompasses hotels and other accommodations, restaurants, fast food retail, bars, and catering. It has been characterized in recent decades by the development of an increasing range of highly segmented products and services. Overlapping tourism and leisure services, with a growing business services component, it is a highly competitive global industry (Rowley et al, 2003, 9).               Hospitality is a major force in the UK economy, creating growth and jobs. It employs 1.8 million people in nearly 300,000 establishments and has a total turnover exceeding £64 billion (BHA, 2002). Hospitality and tourism has become one of the world’s most fiercely competitive businesses. The hotel industry is the linchpin of the UK’s leisure-related service sector: a big business with enormous growth potential. It also contributes to the country’s attractiveness as an international business destination (Lovegrove et al, 1994).               However, a report shows that the future of the UK leisure industry is not as bright as it seems to be. In order to consider the demand and supply equation within the UK hospitality industry, the report commissioned by the Greater London Authority (2002) reviewed the drivers of demand and then provided forecast the likely tourism trends over the next 15 years.   The report had taken an econometric model similar to one used to forecast hotel performance for the British Hospitality Association in 1998.               In its discussions with industry experts, the Greater London Authority (2002) noted some pessimism about future prospects for London as a visitor attraction. The pessimism reflected the view that London was expensive relative to other centers, and that there were new and more exciting tourist venues coming on to the market all the time, including very cheap and attractive new venues in Eastern Europe such as Prague.               This pessimism is borne out for the period 1980 to 1999, which shows London generally losing share of the market for world tourism. The UK’s share of world arrivals has also fallen over this period. However, since that market has itself been growing extremely strongly for the past 20 years and more, the consensus view is that the demand for London visitor nights is also set to go on growing, notwithstanding the loss of market share.               A further influence on hotel demand is the impact of war. There were sharp dips in international travel associated with the bombing of Libya in 1986 and with the Gulf War in 1990. Even though it is impossible to forecast future events of this sort, it is important to take account of them in the estimation process because there is otherwise a risk that variations in international travel for these reasons are wrongly attributed to variations in income or price. This can lead to misleading estimates of the coefficients on these key drivers, and to erroneous forecasts. The broad relationship between movements in the number of overseas visitors to London and changes in foreign incomes (measured by world GDP) reveals a clear long-run correlation. It also shows that the relatively mild slowdown in the growth of the world economy in the early 1990s led to a much sharper slowdown in foreign visits to London.               In 1989 demand apparently fell sharply. The Greater London Authority (2002) examined the possibility that the decline arose in part due to a change in the survey method employed by the British Tourist Authority in 1989. However the alternative theory that the fall was a real one was supported by the measures of bed-space occupancy. The fall between 1989 and 1990 is less surprising, since by then the UK economy was moving sharply into recession. UK visitors to London remained at low levels throughout the recession of the early 1990s, right up to 1993. Since then London hotels have benefited, as they did not in the late 1980s, from the buoyancy of the UK economy and especially of the service sector.               The pattern of annual changes in demand is reassuringly similar even though there is a large difference between the absolute number of visitor nights and the number of nights spent in hotels. This difference primarily reflects nights spent outside the hotel sector.             A factor that result to the low demand for hotel service purchase is that the UK hotel industry is not effectively coping up with the changes posed by the need to enhance the skills of workers. The hotel industry remains a low skill area of employment where skills are increasingly required to adapt to changes in technology, product range and the social, legal and commercial environment (Rowley et al, 2003, 9). Moreover, the sector has a record of suffering from a chronic shortage of recruits with food preparation skills, wastage from the sector of those with vocational skills and qualifications. Likewise there is a widespread evidence of vacancies which are hard to fill. Britain receives some 25 million overseas visitors a year, spending nearly £13 billion, but these numbers have been broadly static for several years, revealing problems of competitiveness which government and the industry need to address (BHA, 2002).             But it does not mean that the industry is doing nothing. According to the British Hospitality Association (2002), with the support from the government, it is discussing the skills shortage problem through a number of routes, including the annual Careers Festival and special schemes under New Deal. It is a prime contributor to social inclusion and widening participation. Moreover, it urges hotels to concentrate on funding mechanisms. The funding of vocational education in hospitality, especially in further education colleges, must be increased to reflect the fact that the industry is producing jobs of the future; the simplification of the qualifications structure for hospitality must be addresses; and the knowledge of food and practical cooking skills should be a requirement of all stages of the National Curriculum (BHA, 2002)             Furthermore, the BHA sets skills requirement to employees. The vocational skills requires expertise in food production and preparation, stock management, and cost control; the generic skills cover the managerial skills, particularly small business management, communication, problem-solving, selling skills, literacy and foreign language competence; and the competence deriving from attitude to work such as enthusiasm, commitment, and the will to learn.               UK hotels are employing Total Quality Management (TQM) on their operational systems. TQM is concerned with quality and its continuous improvement; the external customer, or person affected by outputs is the ultimate source of quality judgements; the system or subsystem leading to productive outputs, and considering resource inputs, is the focus of attention; the organization is studied and portrayed as systems; besides ultimate clientele or consumers of outputs, all persons in the stream of production are considered to be customers; groups of employees and managers work on problem solving; every person is to be a process manager; employees are trained in problem solving techniques, including process analysis and statistical quality control (Siegle, 1996).               The underlying philosophical principle is that quality and its continuous improvement are important objectives. As high quality is achieved, improvement will be seen in other performance measures such as productivity. Emphasis is on improvement of processes and measurement of quality (Siegle, 1996). Quality is defined variously, such as impact of outputs, attitudes of consumers, and the skills of employees. Of course, without a strong leadership commitment it is difficult to implement the objectives of TQM.               According to (Seidler, 1996), TQM is a total philosophy for running an organization. It has as its main objective the meeting of both internal and external customer’s expectations through continuously improving all processes and products. It uses basic statistical tools to measure and refine work processes. Since quality is a top-level management responsibility, they must provide the work environment and organizational conditions to allow this to occur. The refinement, measurement and improvement come from the workers closest to the daily processes (Seidler, 1996).               A flattening or reduction in organizational levels is one approach to the empowerment of employees and supervisors at the system processing level (Sullivan, 1988). Schonberger (1992) adds that the role of the supervisor changes from a monitor to a coordinator and facilitator who is responsible for clearing obstacles and smoothing the path of implementation               Training and employee development is a significant part of the TQM (Siegle, 1996). Highly effective group processes are needed to ensure maximum participation and contributions from all team members; thus, team building is an important aspect of self-directed work groups, as is training in the organization’s culture of quality (Siegle, 1996).             The industry which is exploiting the TQM is the service industry for obvious reason: to satisfy the customer. In today’s business world, the value and importance of customers is not something that should be set aside by companies. Marketing plans and strategies would be incomplete without paying much consideration to the customers. Customers will and should always be a part of the agenda in any marketing plan of any company.  Because of the implications for profitability and growth, customer retention is potentially one of the most powerful weapons that companies can employ in their fight to gain a strategic advantage and survive in today’s ever increasing competitive environment (Lindenmann, 1999).             Hotels are turning to the Internet to increase sales, thus a raise in the demand. As such, the tourism industry is one of the industries that exploit the convenience benefits of the Internet (Domke-Damonte & Levsen, 2002). Moreover, according to Jupiter Communications Market Research (1999), Fiona Stadtler Swerdlow, an industry analyst, concluded that travel is one of the fastest growing sectors on the Internet, accounting for 50% of all www transactions in 1996. With the evolution of tourism industry, comes the commercialization of tourism (Urry, 1990).             Bacchus and Molina (2001) state that the increasing demands of customers in availing hotel or airline reservations are being addressed by the tourism industry through the online Internet reservation system. This reservation system enables travelers to find schedules and fares, seat and room availability, car hire tariffs and make reservations directly (Bacchus & Molina, 2001). Today travelers can book a room from almost anywhere in the world as many hotel websites allow online booking with a confirmation being given instantly (Kasavana & Brooks, 2001).               An advantage to Internet usage for the hospitality industry falls in the marketing realm (Watson, et al., 1996). Almost 9% of all Internet users made travel reservations through the Internet in 1998 (Domke-Damonte & Levsen, 2002). By having an interactive Web site online, hotels are offering their services to a global market at an inexpensive rate (Domke-Damonte & Levsen, 2002). Through this, they can empathize their individual services and competencies, a capability not available within a cooperative marketing plan; thus, this could increase competitive moves by offering niche services the industry does not usually provide (Domke-Damonte & Levsen, 2002).               According to Violino (1998), Synapse Group Inc., hired by Hilton Hotels Corporation to design and maintain Hilton websites, indicated that an average of two million dollars worth of room reservations a month came from Hilton hotel websites worldwide. Hilton expects this number to rise significantly as an increasing number of people become comfortable booking hotel rooms through the Internet (Violino, 1998).               As noted by Aksu and Tarcan (2002), websites have now become a popular medium for advertising and reaching a large group of people. Therefore, implementing OIRS is an effective tool for increasing demand. Higley (2003) further states that big chain hotel companies are aiming to improve their websites to increase bookings. At Marriott International hotels, 85% of the online reservations came from Marriott International’s own website (Higley, 2003). From the literature, it can be concluded that usage of OIRS is rapidly increasing and that OIRS offer great potential for increasing reservations and consequently increasing room sales.                 According to Domke-Damonte and Levsen (2002), the Internet has been widely used by hotels and travel agencies to make up for the loss brought about by economic downturn. Domke-Damonte and Levsen (2002) stress that the Internet has had a major impact on society in general and on hotel industry specifically as, but add that, as a result, the implementation of online reservation system greatly increases competition within a service industry.             In response to the increased importance of services, numerous articles on issues related to the effective management of service operations have appeared in both academic and practitioner based publications (for example, Karmarker & Pitbladdo, 1995; Kellogg & Nie, 1995; Lovelock, 1992). Several of these articles present typologies of services and provide directions for improving quality, productivity and operating efficiency, however relatively little has been done to empirically test the proposed ideas.   References Aksu, A.A., & Tarcan, E. (2002) The Internet and five-star hotels: a case study from the Antalya region in Turkey. International Journal of Contemporary Hospitality Management 14(30), MCB University Press, Source: Emerald Full text.   Bacchus, L. Molina, A. (2001) Internet-based tourism services: Business Issues and trends. Futures, Vol. 33.   British Hospitality Association (2002) British Hospitality Association’s Chief Executive Industry Revies—2002. Accessed at [www.bha-online.org.UK]. Accessed on [04/09/03].   Domke-Damonte, D. & Levsen, V. B. (2002) The effect of Internet usage on cooperation and performance in small hotels. Advanced Management Journal, Vol. 67.   Greater London Authority (2003). Demand and Capacity for Hotels and Conference Centers in London: A report commissioned by the Greater London Authority with financial support from the Government Office for London SDS Technical Report Thirteen, August.   Higley, J., (2003). Internet bookings retain priority status [On-Line]. Available at: http://www.hotelmotel.com/hotelmotel/article/articleDetail.jsp?id=48570 [Accessed on 3rd April 2003].   Karmarkar, U.S., & Pitbladdo, R. (1995). Service markets and competition. Journal of Operations Management, 12 (4), 397-411.   Kasavana, M.L. & Brooks, R.M., (2001). Managing front office operations (6th Ed.). Educational Institute of America, USA.   Kellogg, D.L. & Nie, W. (1995). A framework for strategic service management. Journal of Operations Management, 13, 323-337. Lindenmann, Walter. (1998). Measuring relationships is key to successful public relations. Public Relations Quarterly, 43, (4) 18+.   Lovegrove, N. C. et al. (1998) Why is labor productivity in the United Kingdom so low? The McKinsey Quarterly, No. 4.   Lovelock, C.H. (1992). A basic toolkit for service management. In Managing services: marketing, operations, and human resources 2nd ed. Englewood Cliffs, NJ: Prentice Hall.   Rowley, G. et al. (2003) Employers skill survey: Case study-Local and central government. Employment Studies Research Unit, Bristol Business School, University of the West of England, Coldharbour Lane, Bristol.   Schonberger, Richard (1992). Total Quality Management Cuts a Wide Swath – Through Manufacturing and Beyond. Organizational Dynamics. 20(Spring): 16-28. Seidler, E. (1996). Discipline and deselection in the TQM environment. Public Personal Management, Vol. 25, pp. 529+. Siegel, G. B. (1996) Job analysis in the TQM environment. Public Personnel Management, Vol. 25, pp 485+.   Sullivan, L. P. (1988). The Seven Stages in Company-wide Quality Control. Total Quality Management – An IFS Executive Briefing: 11-19.   Urry J. (1990) The tourist gaze: leisure and travel in contemporary societies. Sage, London.   Violino, B., (1998) Reservations online. Information Week (679) p.84. Source: Business Source Corporate.           Credit:ivythesis.typepad.com

Hospitality Industry in the United Kingdom

Hospitality industry in the United Kingdom is continuously growing in the 21st century. This industry encompasses hotels and ...