Research Topics: Spa Treatment

Entrepreneurs to put up new business ventures in Hong Kong market

Table of Contents 1.     Executive Summary.. 2 2      Section 1: Business Idea and Unique Selling Point.. 3 2.1       Mission Statement 3 2.3       Description of Business / Products. 3 2.4       Target Market and Customer Base. 4 2.5       Market Research.. 4 2.     Section 2: Marketing Plan… 5 3.1       Sources of Competitive Advantage. 5 3.2       Competitive Business Strategy. 6 3.3       Marketing Mix. 6 3.     Section 3.. 8 4.1       Business Legal Format and organizational Structure. 8 4.     Section 4.. 11 5.1 Financial Plan.. 11 5.     Section 5.. 15 6.1 Business Controls. 15 6.     Conclusion… 16 7.1 Strategic Direction.. 16                       1.      Executive Summary Before starting a business, it is important that the business must be able to consider a marketing plan approach. Accordingly, the booming tourism industry of Hong Kong has paved the way for different entrepreneurs to put up new business ventures in the Hong Kong market.  One of the most progressing business industries today is the spa health and wellness industries. This is because there are more people who are conscious with their figure and their health status.  Accordingly, health and wellness programs respond to growing market demands for fitness level improvement; for health lifestyle education; for nutrition counseling; for healing; for holistic, naturopathic, alternative or eastern medicinal practices/therapies. Cosmetic surgery enables people to have the physical appearance that they want which boost their confidence, specifically those who are working in showbiz and entertainment industries. This is something that enhances confidence and personality.  It is very important to match between inner beauty and external beauty to gain profound sense of self-comfort and confidence. Beauty and Aesthetics Inc offers a new way for clients to feel more relaxed and more beautiful by providing them an innovative plastic surgery in a safer and more convenience environment.  To achieve the organizational objective, the business will consider a strategic marketing plan.  Section 1: Business Idea and Unique Selling Point 2             Section 1: Business Idea and Unique Selling Point 2.1       Mission Statement To supply cosmetic services as well as products that enhances the clients’ physical appearance and spiritual relaxation – at affordable prices.  Our clients will choose us because of their belief in our ability to meet or exceed their expectations of price, service, and expertise. 2.2       Business Purpose and Aims l             To establish Beauty and Aesthetics Inc as the dominant spa and wellness industry in Hong Kong l             Establish a rapport with other virtual enterprises by exceeding expectations and earning a reputation l             Network and create partnerships to increase sales l             Provide sales incentives to staff to meet goals of 10% per month l             Net income more than 10% sales by the third year 2.3       Description of Business / Products             Beauty and Aesthetic Inc will, upon commencement of operations, provide a broad range of beauty services and products.  The resort is for health minded people who want to learn about cleansing fasts, vegetarian food, Yoga and Meditation, exercise and just feeling better, looking better and living longer. Furthermore, the business will strive to provide the clients the latest in cosmetic surgery procedures and services in a safe, caring and comfortable environment.  Combine a professional approach to patient education with the personalized attention each clients.  We are committed to protecting the clients’ privacy.  What will set the business apart form the competition is the commitment to providing all of these services in one convenient location. We understand managing a business demands dedication, persistence, the ability to make decisions and the ability to manage both employees and finances.  We believe we have the management team to meet these demands.  The business founded by three owners, all of whom hold director positions. 2.4       Target Market and Customer Base For Beauty and Aesthetic Inc, their market can be divided into three target populations: <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="text-align: justify; line-height: 200%"> Individuals: people who wants to improve their physical appearance and health status </li> <li class="MsoNormal" style="text-align: justify; line-height: 200%"> Celebrities: those people who are working in the entertainment industry who wants to enhance their physical appearance to stay good looking in front of the audience.  </li> <li class="MsoNormal" style="text-align: justify; line-height: 200%"> Tourists:  people who have traveled to find a place for relaxation. </li> </ul>   The customer base of Beauty and Aesthetics Inc will mostly cater those individuals within and outside the community and other parts of Hong Kong who wishes to have a good physical appearance and health status 2.5       Market Research             In order to make sure that the business is able to meet and provide the needs and demands of their perspective clients, the business will establish a marketing team that will be responsible for marketing research approach to know the latest trends in cosmetic surgery, yoga, meditation and spa industry and to provide it with the target audience. 2.      Section 2: Marketing Plan 3.1   Sources of Competitive Advantage The sources of competitive advantage of Beauty and Aesthetics Inc includes   Ø      Location:  providing an easily accessible location for customers. Ø      Environment: providing a private environment conducive to giving relaxing and professional service – plastic surgery procedures. Ø      Convenience: offering clients a wide range of services in one setting, and extended business hours.  Ø      Reputation: good reputation of the owner, doctor and other “beauticians” as providing superior personal service.  Unlike other spa and wellness center, this business offers quality products and services which suits the needs of their target market. All the things needed for a certain session will be provided by the business in a convenience and affordable cost. With the growing demands for a resort that will offer beauty services and products, the business can be considered to have an edge from the existing competitors. The latest cosmetics surgery will be provided by the resort ensuring that such service will be safe, caring and comfortable for all the clients. The combined professional approach to patient education and the personalized attention given to each customer will be the best asset of the business. 3.2     Competitive Business Strategy It can be said that the competitive business strategy of the Beauty and Aesthetic Inc would be differentiation strategy. Through this, Beauty and Aesthetic Inc will provide distinctive and unique services for their target market. It can be said that the timing is right for starting this new business. Established and emerging resort business need to constantly improve their business and management skills, keep up with new changing trends within the sector, and develop good business contacts and partnerships.  Access to resources are needed that can assist operators with market/industry research, product development and improving standards, professional training and education.    By innovation and enhancement, it will increase revenues and profit for resort operators; foster sustainable, high quality and wellness experience across the resort, increase the capability of these resort operators to be globally competitive. Beauty and Aesthetic Inc will be profitable because every needs a vacation, in which they can escape the stress and problems of their everyday lives. It has tremendous capacity for future growth.  Future expansions may include develop another branch in China. 3.3   Marketing Mix 3.3.1       Pricing Ø      Beauty and Aesthetic clients consists of high class individuals who are willing to spend money and time just to maintain their good physical appearance. Ø      The pricing approach to be used by the B&A Inc will be the context of market penetration approach since the firm intends to enter and penetrate the Hong Kong market easily. Hence, the initial price will be low for the first quarter and will be higher on the succeeding months.   3.3.2 Distribution To be known in the market environment or Hong Kong market, the product and services will be distributed directly to its clients and clients through its main branch located at Sheung Sze Wan and through the on-line marketing at the Beauty and Aesthetic Inc’s website.  The Beauty and Aesthetic Inc will also find a traveling agency which will promote the Beauty and Aesthetic Inc. In addition, the clients may avail the full services offered by the Beauty and Aesthetic Inc by Beauty and Aesthetics Inc resort.   There are many competitors who are already in the market environment or Hong Kong market that offers this kind of products and services. The products and services of the Beauty and Aesthetic Inc offer a high quality and satisfying features that would be able to have a good reputation in the market environment or Hong Kong market.  One of which is their spa services and their body treatments.  They give the clients satisfying services which makes them become in demand in the market environment or Hong Kong market.     3.3.3                   Advertising and Promotion To promote the Beauty and Aesthetic Inc and its product, the Beauty and Aesthetic Inc will use video advertisements, print advertisements and the concept of electronic marketing through their website. Herein, the promotion and communication strategy will tend to meet the clients form different areas everywhere, specifically those target markets or the clients in the entertainment industries.  Moreover, since the trend in the market environment or Hong Kong market today is the usage of e-marketing, the Beauty and Aesthetic Inc will provide a website that any client can access, i.e. the www.BeautyandAesthetic.com.  The main goal of this is to reach different internet users to be able to attract more clients and clients.   3.      Section 3 4.1   Business Legal Format and organizational Structure 4.1.1       Organizational Structure   Organizational structure is the specification of the jobs to be done within an organization and the ways in which those jobs relate to one another. Organization structure provides a framework for managers to divide responsibilities, hold employees accountable for their work, and effectively distribute authority to make decisions, and coordinate and control the organization’s work. Organization charts clarify the organization’s structure and show employees where they fit into an operation. At Beauty and Aesthetics Inc they have a chain of command or unbroken line of authority that connects each level of management. This process makes two things clear such as who is responsible for each task and who has the authority to make official decisions.   4.1.2       Premises                               The Resort will be located at Sheung Sze Wan, around 30,560 square feet.  The location is strategically situated on the Sheung Sze Wan Road in Sai Kung near Clear Water Bay.  It is a high profile area, with easy access from all parts of city.1.   4.1.3       Suppliers The supplier of the B&A Inc includes hospitals and international affiliate who have innovative facilities to be used in the products and services to be manufactured and distributed by the company. Their products and services that need supply of high tech facilities include the following: l                 Plastic surgery:  Nose refinement, facial enhancements, liposuction, ear refinement, abdominoplasty, lower boy lift, inner thigh lift, breast refinement. l                 Chiropractic care/acupuncture l                 Classical Thai and herbal massage therapy l                 Thai Herbal steam room l                 Spa and salon services and treatments   Whether the customer stay for just a few days or an entire week or more are welcome. It is a great spot to rebuild the body, mind and change habits.   4.1.4       Recruitment and Personnel Management Beauty and Aesthetics Inc will consider human resource management approach for recruiting and managing their employees.  The manpower requirements include those individual who are experienced in providing spa services. In addition, service crews, utility personnel’s will also be required. Healthcare providers or those who will work as an assistant for surgery must have knowledge in medical practices and must be a registered nurse.  The table below shows the Personnel Plan for Beauty and Aesthetics Inc. Herein, specific needs, timing, and compensation, are given for each position Table 1   Personnel Plan   2008 2009 2010 CEO HK,000 HK,000 HK,000 Sales Mgr. HK,000 HK,000 HK,000 Sales Executive HK,000 HK,000 HK,000 Head Surgeons HK,000 HK,000 HK,000 Nurses and other Professionals HK,500 HK,000 HK,000 Account Service Exec. HK,000 HK,000 HK,000 Administrative Asst. HK,000 HK,000 HK,000 Administrative Asst. HK,000 HK,000 HK,000 VP Corp. Dev. HK,000 HK,000 HK,000 CFO HK,000 HK,000 HK,000 Branch Sales 0 HK0,000 HK0,000 Other 0 0 0 Other 0 0 0   4.      Section 4 5.1 Financial Plan                         This part will provide the financial overview of Beauty and Aesthetic Inc as it related to the marketing activities. In this, the break-even analysis, sales forecasts, expenses forecasts will be provided. 5.1.1 Break-even Analysis             The Break-even Analysis indicates that HK,000 will be needed in monthly revenue to reach the break-even point. Figure 1 Break-even Analysis Break-even Analysis: Monthly Units Break-even HK,000 Monthly Revenue Break-even HK,000 Assumptions:   Average Per-Unit Revenue HK.00 Average Per-Unit Variable Cost HK.50 Estimated Monthly Fixed Cost HK,000     Sales Forecast             The first two months will be used to get the Beauty & Aesthetics Inc set up and operating.  By month three things will get busier.  Sales will gradually increase with profitability being reached by the beginning of year two. Figure 2 Market forecast   Sales Forecast Sales FY 2008 FY 2009 FY 2010 Individuals HK3,710 HK2,527 HK7,424 Celebrities HK0,304 HK0,474 HK4,528 Tourists HK,401 HK,300 HK,195 Total Sales HK9,415 HK7,301 HK2,148 Direct Cost of Sales FY 2008 FY 2009 FY 2010 Individuals HK,669 HK8,137 HK7,341 Celebrities HK,637 HK1,213 HK3,538 Tourists HK,431 HK,935 HK,088 Subtotal Direct Cost of Sales HK5,737 HK8,286 HK6,966   Expense Forecast             The expense forecast include the budget which are ramped up for months two through four and then lower and plateau from month five to month 10. Beauty and Aesthetics Inc typically have increased business during the summer and spring season.  This generally happens because during the summer, tourists tend to find places where they can relax or beautify their physical appearance. From months 10-12, the marketing costs will increase again. Monthly Expense Budget Marketing Expense Budget   FY 2004 FY 2005 FY 2006 Direct mail HK,267 HK,605 HK,421 Banner ads and TV ads HK,704 HK,455 HK,047 Other HK,022 HK,473 HK,228   ———— ———— ———— Total Sales and Marketing Expenses HK,993 HK,533 HK,696 Percent of Sales 8.59% 3.61% 2.80%   5.      Section 5 6.1 Business Controls 6.1.1 Management             B&A Inc management will be accountable for managing the entire operations and services of             B&A Inc and this include the business and marketing approach. In addition,    B&A Inc management are also accountable for ensuring good relationship with the target market. B&A Inc are accountable for assessing and monitoring the performance of the business each quarter to determine achievement of the firm each quarter and what should be done to increase market awareness. 6.1.2 Sales  The personnel and staffs which include the doctors, nurses and other are highly professional and have license to conduct cosmetic operations and surgery.  The knowledgeable and well-trained staffs are a leap against the existing rivals and the sales team is responsible for making the business a success.  In order to achieve such forecasted sales or revenues, the company used integrated marketing campaign as their strategy. In this quarterly plan, the company will attempt to use an effective advertising and promotional strategy for each quarter. The promotional strategy includes the use of television, radio, internet and print advertisement 6.1.3 Costs             The following provide the estimated costs which will be considered, other costs will be provided in the financial plan (excel file) provided. The advertisement of the entire project focuses on the TV, Newspaper ads, flyers as well as the Internet. Each TV advertisement causes HK0 dollars per 30 second ad per station. The newspaper ads cost HK0 per advertisement; furthermore, the flyers cost HK0, where in HK.10 each ( 2008). Communication Estimated Quantity Estimated Cost Per Unit Estimated Subtotal Flyers 7,000 HK.10 HK0 Television 10 HK00 HK000 Website 3 HK50 HK50 Sponsorship 5 HK00 HK00 Total     HK250                 6.      Conclusion   7.1 Strategic Direction 7.1.1        Future Opportunities         Growing market in Hong Kong with a significant percentage of the target market still unaware of the existence of the resort industry       The ability to spread overhead over multiple revenue centres. Beauty and Aesthetics Inc will be able to spread the management overhead costs among the multiple stores, decreasing the fixed costs.      7.1.2        Future Threats       Competition from local resort industry that respond to the needs of the clients effectively.       Resort industry chains  found in other markets coming to Hong Kong       A slump in the economy reducing customer’s disposable income spent on enhancing their physical appearance and relaxing.   7.1.3        Future Direction Five years from the initial launch of Beauty and Aesthetics Inc. the company will be able to expand and diversify their market portfolio to meet the needs of the target market. In this regard, new branches from different regions will be considered and also the expansion to international market.          For this market plan, the quarterly action plan in terms of marketing communication and promotion will be conducted with the marketing or sales manager. The main goal of this market strategy is to ensure whether the company has been able to reach its projected revenues and to make sure that the company has a greater relation with the community of Hong Kong especially for its target market.           It can be said that to monitor this issue, the company must have a quarterly meeting to be conducted and lead by the marketing manager. The manager will be the one responsible for discussing what has been the achievement of the company each quarter and what should be done to increase public awareness.          This marketing plan is just create to have a guideline for the launching of the Beauty and Aesthetics Inc resort in Hong Kong. This plan does not give assurance for the company if this will be successful or not. In this manner, there is a need for a contingency plan which can be used in some unexpected scenarios may occur which can affect the implementation of this marketing strategy. Two of the plausible scenarios which may occur includes the revenue exceed projections and revenue miss projections.          For revenues exceed projections this implies that a serious increase income over projections will give the Beauty and Aesthetics Inc the opportunity to increase their quarterly marketing. In this manner, the marketing manager can be hired earlier and the company may be able to provide more equipment and possible add an additional staff to help the company in providing quality service to their clients.          On the other hand, for the revenue miss projections, the company must be able to prepare for this possibility. If the company does not meet its projections, this means that the company should re-double their marketing implementation efforts, The most dangerous things about this scenario is that the first reaction to missed the projected revenue is to decrease expenses, specifically marketing expenses. However, since the company must re-double their marketing strategy they cannot simply decrease their budget for their marketing efforts. In this many additional capital infusions may be deemed necessary and that possibility should be done effectively.     Credit:ivythesis.typepad.com

Entrepreneurs to put up new business ventures in Hong Kong market

Table of Contents 1. Executive Summary .. 2 2 Section 1: Business Idea and Unique Selling Point .. 3 2.1 Miss...

Hospitality and Business Management

Health and Leisure Recreational Facilities in the Aquitaine Coast, France       Hospitality industry is among the fastest growing economic sectors worldwide. In fact, the hospitality industry by itself is recognized as multi-billion dollar and still progressing industry. While this industry enables the provision of vast services for the clients and the business management as whole, opportunities are also diverse. Indeed, the provisions of the industry for the customers are as unlimited as its opportunities for expansion and addition of features that are beneficial to the potential clients and the whole enterprise. Today, people specifically tourists are able to search for different areas of interests while in a vacation spree or hobby’s sake. Within the industry, it is quite apparent that there are numerous choices that cater to their personal intentions. At present, more hospitality industry sectors are engaged in service provision than in manufacturing, indicating the continuous growth of the hospitality industry. Among these conditions are addition of services and facilities that concerns the eventual enjoyment, maximization of the vacation, health benefits, and other personal fulfillment of the tourists and other clients. Truly, the changing needs of people affects the present conditions of the whole sector. There are some actions done to fully develop as well as to improve the traditional means of enjoyment. In tourism, the addition of several recreational and leisure activities and facilities, aside from the main place as an attraction itself, is an initiative of hospitality industry related individuals. Thus, the tourism sector provides new amenities, facilities, services, and offers that concerns the further improvement and enjoyment of the clients.  This paper aims to discuss the range of health and recreational leisure facilities of the Aquitaine Coast of France. It will delve into exposition of the several activities present and common in the area.   Destination: Aquitaine Coast, France                 Located South-West of France, the Aquitaine Coast is the longest sandy coast in Europe (ranging from 230 km). Its spectacular features – the beach, dunes, and pine tree forest compose its shore system. It forms a vast triangular basin and several lagoons like the Arcachon, which is the largest.             Some areas of the coast were occupied with people, situating the town behind the dune. Among these are Lacanau and Cap-Ferret to name a few. Taking it as an example, the two towns consists a population of 12,000 people in winter and 156, 000 others in summer. With the features of the coast, it is a persuasive force for tourism especially during the summer season. Agriculture, forestry, fisheries and aquaculture (oysters), tourism, and recreation are the major functions common to the coastal zone. The beach, which is the main attraction of the place, is also the principal tourism venue of the whole region. It is known that the whole coast is a public property and governed by the state. With the administration of the state officials, the area is protected and also developed.             The Aquitaine Coast offers a variety of potential economic activities falling under hospitality and tourism businesses. Since it is a coastal region, where the beaches serve the main venue, it attracts people – local and foreign tourists in nature. The wide assortment of featured places and activities will definitely boost the tourism business and hospitality industry as a whole.             As an area composed of the water and the sand, several activities are held. Recreational and leisure events are viable in this area. The Aquitanian littoral offers an attractive range of health and recreation. Among these are bathing, sports likes surfing, canoe-kayak, fishing, and thalassotheraphy. On the other hand, the land with its unique features also offer pedestrian and equestrian excursions, bicycle touring, golf, jogging, and just leisure walk among the pine tree forest or along the roads. There are also small urban places that cater to the amenities for access and sanitary installations, shops, parking, and restaurants.   Bathing               As early as the eighteenth century, human yearning of the sea came to fore. Historically, people perceived and associated the seashore with dreams. It is due to the confronted elements present during those periods of time. Then, the urban middle class of the society introduced the balneology or “the science of medical treatment by bathing” to the people.             The Aquitaine Coast has a variety of resorts that anyone can access given a specific economic equivalent. However, the entire coast is free to all who wants to bathe and swim since it is governed by the state and it is prohibited to have private beaches. The fascinating 300 km of fine sand that the coast offers means unlimited access to the coolness and spectacular of the sea and its waves.             In bathing, the possibility of having sunstrokes is high. Thus, it is necessary to have a shed. This is why shelters are being offered as a facility to swimmers at a given amount of charge. However, anyone is always welcome to take the natural shade of pine trees in the nearby areas.             The beaches of the Aquitanian littoral, according to ViaMichelin website, offer great naturist centers such as Porge (between Lacanau and Arcachon), Vendays-Montalivet (south of Soulac), and Hurdy-gurdy-St-Bosoms (North of Moliets-Beach). With these places, one can enjoy the practices of naturism (e.g. trekking, gazing, and appreciation). As additional information, there are protected areas in which a “Coastal Law” implied by the authorities is observed. It states that there should be no construction of any structure 100m from the seafront and protected forest. Forest exploitation is also impermissible. Swimming and sea bathing in the Aquitaine beaches are also faced with several threats. Due to the unpredicted increase of the waves and significant factors of behavior of swimmers, cases of drowning are observable. To avoid this, supervisory services like bay watching, life guarding, and the like are offered. For the security welfare of the beach aficionados, everyone is encouraged to swim and bathe in supervised areas.   Surfing and Other Related Sports             The waters of the Aquitaine Coast offer a wide array of water games and sports. The emergence of the concept of extreme sports also contributed to the growth of water-based sports. Thus, sliding and gliding activities in the water  such as coastal surfing and wind surfing, skate boarding, hang gliding, delta planing (or parasailing), and all their derivatives are present and operating. These sports activities rely to the waves, winds, and other energies drawn from the natural elements of the water and the sea. With the help of the piloting machines and relevant equipment, these growing sports are additional attractions to visitors of the area. Also, these doings improve the relationship of body and nature that enhances spontaneity, imagination, and freedom.             At present, the waves of Lacanau, Biarritz, Hossegor, Rebated joint, Capbreton, and Saint-Jean-of-Luz persuade many surfers all over the world.  Due to the outstanding attributes of the coast like the waves of the Moors that changes in configuration and ever unpredictable; the permanent movement of the sand banks; and extraordinary locations, surfers flock during peak season and truly maximize the enjoyment of their endeavor. Processes peculiar to leisure activities, which rely on groups sharing the same affinities and new territorialities also characterize the area.             As the most popular water-based sport activity in the region, surfing could be considered as a main service to the Aquitaine littoral. Surfing resorts are mainly characterized by their urban infrastructures: promenades, observation posts, direct access to the ocean, and blocks of seaside apartments. The image conveyed by surfing – freedom, well-being, and environmental friendliness – is thought to be flattering for the region while setting an example for today’s youth. This is the reason why local communities promote surfing and other related activities through competitions and cups.   Canoe-kayak             Kayaking in the sea is an ideal activity in the Aquitaine. It is longer and narrower that the river kayaking. The kayak of the sea perfect and pleasant location in the Aquitaine is the basin of Arcachon.             There are equipments, gears and other materials that can be rented from specialized resorts in the whole area. With a corresponding amount as fee, a kayak aficionado is able to access to such services. However, canoe-kayak in the Aquitaine area could also be dangerous especially when it is across the master keys of the ocean. It is always essential to seek for attention from monitoring professionals.   Fishing             The sea offers a wide assortment of natural riches. The Aquitaine littoral is gifted with the blessings of nature. In this area, fishing is among the major occupation of people inhabiting the area. Aside from this occupational purpose, fishing is a tourism featured activity.             Fishing in the Aquitaine begins when a boat leave towards the basin of Arcachon. It could also be on the coasts landaises and Basque. Today, the French Federation of the fisherman at sea creates spectacular activities in thematic ways (e.g. angling to drag a “large” or tuna for one half or whole day).             For more adventurous fishing buddies, shark and tuna are subject of catching with the aid of professional fishermen specifically to the places as St-Jean-of-Luz or Biarritz. The fishing in the beaches is called “surfing casting” and requires revolutionary materials offered by the fishing professional and their outlets.     Thalassotheraphy               With the evidences of the benefits of bathing in the sea water, thalassotheraphy is another tourism factor in the Aquitaine Coast. History records showed that a doctor originating in the Arcachon named Bonnardiere coined the term thalassotheraphy. This therapy is based on an ancient belief by Euripides that “the sea cures all the evils of the men.”             The process is likely related to bathing and swimming. However, natives believed that it is a medicinal practice. But critics say otherwise. Thalassotheraphy is not regarded as a medical care as to compare with hydrotherapy. But still this practice is a viable tourism industry in the area.             As a matter of fact, the Basque Coast is popular with its famous thalassotherapy centers such as Atlantal with Anglet, Thalassa Biarritz and Thermes marine in Biarritz, Héliantal with St-Jean-of-Luz, and Serge Blanco in Hendaye. Additionally, the basin of Arcachon also obtained a center of re-arrangement known as the Thalazur Arcachon.             With the present obsession of people to spa and beauty regimens, this could be considered as another means of beautification, relaxation, and recreation to every visitor of the region. The natural effects is proven and tested by a significant number of persons. That is the reason why it still remains viable up to this time.             Pedestrian and Equestrian Excursion               The waters of the Aquitaine allure the visitors and tourists. But its beauty and potentialities for recreation and leisure is also leveled to the amenities present in the land. Thus, there are several facilities offered as land-based instead of water-based as stated from the other above.             Pedestrian excursions expose the richness of the Aquitanian littoral. The dunes are the most familiar areas for such activities. The dune of Pilat, Europe’s highest dune (117m of altitude) is the traditional venue for pedestrian excursions. It showcases a wood staircase that facilitates climbing in order to see the spectacular panoramic view of the ocean, the Cape Tag, the master keys of the basin of Arcachon, and the ornithological reserve of the bench of Arguin.             Aside from this, pedestrian excursion in the area exposes the shirking of treasured monuments like the St-Andre Cathedral in Bordeaux, the bell-tower of Mimizan, the four historical ways of Saint-Jacques-of-Compostelle, the church N-D.-of-the-End-of-Grounds with Soulac-on-sea, and the bell-tower of Mimizan. These four historic areas are classified in 1998 with the world Inheritance of UNESCO. In pedestrian excursion, tourists and other visitors must seek the help of guides in their strolling and site visits.   Golf             This common sport is best situated in the Aquitanian littoral. In France, the best and most beautiful golf courses are located in the area. Among these golf course facilities are the golf of Chiberta with Anglet, the golf of the Low registers and Sauternais with Cœur of the vineyard, and the golf-hotel of Seignosse.             The golf of Chiberta with Anglet is characterized with 18 holes between sea and forest while the golf of the Low registers and Sauternais with Cœur of the vineyard is a flat course and calms that is held between trees with the varied gasolines and water obstacle. The player must unite with power and strategy plus a marriage between the force of the Low registers and the softness of Sauternes. Finally, the golf-hotel of Seignosse was regarded by the US Magazine as one of the first 100 world courses. It has also 18 holes and a layout of legend that is prepared to draw the most demanding players.             Similar to the other services rendered, the access to this facilities and its equipments requires a expensive amount of money. Sometimes, it is also exclusive in its operations.   Bicycle Touring             Touring the place with the breeze of the sea and the fragrances of the pine trees is another health and recreational facility of the Aquitanian littoral. This activity is very well experienced in the Gironde. While biking, the people witness the rising and falling landscapes of vines to the flat paths of the forest landaise.             In Gironde as of writing, biking counts 171 clubs, 1060 km of cycle tracks and 2750 km of marked out hiking trails. Further, ocean with the ponds and the basin of Arcachon, the old forest roads and other abandoned railways were arranged in cycle tracks.               Jogging and Leisure Walk               To other people who are not capable and possess limitations in the aforementioned health and leisure recreational facilities, a simple jogging and walk around the area is enriching. The fresh breeze of the ocean, the pine trees, and the natural surrounding can add vitality to the body and its system. Aside from the beneficial effects, it is free of charge and anybody can do it the most convenient time possible. With the presented facilities of the Aquitaine Coast, there are also some problems occurring in that area that affects the tourism and hospitality business management. Soil erosion is the major problem of the locality. Such problem causes floods to the areas and destruction of its natural resources. Further, the problem of pollution is also a threat. Existing human conditions such as crimes, exploitation, and lack of self-discipline are also considered as problems. But then again, the national government design precautionary measures that will eventually alleviate or solve the existing problems. More free time, changing lifestyles, and the breaking down of tasks into individual operations have brought new attitudes and calling for more energy of man as compared in the past. After the enthusiasm for spas, followed by a seaside-resort mania driven by doctors who recommended rest and the enjoyment of nature, came the craze for sports resorts, stemming from the need for physical activities with nature as an ally. Arriving somewhat after skiing resorts and sailing or yachting resorts, surf resorts go hand in glove with the specialization of sports activities, a segmentation of the disciplines and a profound indicator of social changes. With Aquitaine Coast as a venue and the presence of its health and leisure recreational facilities, tourism and hospitality related industries will continue to flourish and contribute to the economic development of the local regions and the national economy as a whole. Thus, there is a need for these facilities to continuously maintain and develop into more innovative means.       Credit:ivythesis.typepad.com

Hospitality and Business Management

Health and Leisure Recreational Facilities in the Aquitaine Coast, France Hospitality industry is among the fastest growing econ...