Research Topics: SWOT Analysis Example Greek Wine Industry

SWOT Analysis of the Greek Wine Industry

Figure 4 		    The table and the figure show that the respondents perceived that as the strategy will be implemented the feasible years that it will gain result will be 6-10 years (60% of the total respondents). This means that the Greece wine industry will have to wait for 6 to 10 years before they can determine whether the strategy that will be imposed will be successful or not.   SWOT Analysis 		    Greece wine industry will be analyzed through the use of SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. The analysis will be based on the perception of the 38 respondents. Table 11 Strengths of the Greece Wine Industry Strengths Frequency Greek grape varieties 38 Climatologic conditions 11 Packaging 0 Marketing 0 Enologists 6 Greek Wine History 19 Greek Cuisine 30 Other 0   		    As perceived by the respondents, it shows that the Strengths of the Greece wine industry include Greek grape varieties, Greek cuisine, climatologic conditions, Greek wine history and enologists. These factors are considered by the respondents as important factors that may help the Greece Industry to stay competitive in the domestic market. Table 12 Weaknesses of Greece Wine Industry Weaknesses Frequency High prices 16 Marketing 28 Packaging 8 Language 15 The bad reputation of the Greek wine in general 28 The lack of a common strategy 29 The small wine production 6 Other 0   		    Table 12 shows the weaknesses of the Greece wine industry as perceived or believed by the respondents. The top three weaknesses are the lack of a common strategy, the bad reputation of the Greek wine in general, and the lack of marketing strategy imposed. Other weaknesses include high prices of Greek wines, language barriers and packaging.   														    Table 13   Opportunities of the Greece Wine Industry   Opportunities Frequency New markets development (Russia, China, India, etc.) 12 Trend for wines from new countries 14 Trend for different grape varieties 24 Decrease of the sales of French wine 1 Trend for the Mediterranean cuisine 28 Other 0   Table 13 shows the opportunities of Greece wine industry in the view of the respondents. Herein, the opportunities consists of the trends for Mediterranean cuisine, trend of different grape varieties, trend for wines from new countries, New markets development (Russia, China, India etc.) and decrease of the sales of French wine. These opportunities are believed to be the factors that may enable Greece wine industry to survive in the stiff competition of wine industry both in the domestic and global market. Table 14   Threats of the Greece Wine Industry   Threats Frequency Don’t manage to change the picture the consumers have for the Greek wine 32 International trend for cheap wines 3 The Greek language to become insuperable obstacle 5 Other wine countries to become Global trend (Austria, Portugal, Hungary, etc.) 18 None of the above 0 Other 0   	  Table 14 shows the threats for the Greece wine industry which comes from the standpoint of the respondents. The threats for the Greece wine industry are composed of the inability of the Greece to change the picture the costumers have for the Greek wines, the threat from other wine countries to become a global trend such as Portugal, Austria, Hungary and other countries, the Greek language to become insuperable obstacle  and the international trend to cheap wines. These aspects can be considered as a strong barrier for Greece wine industry to have a position in the global market. Credit:ivythesis.typepad.com

SWOT Analysis of the Greek Wine Industry

Figure 4 The table and the figure show that the respondents perceived that as the strategy will be implemented the feasible years that...

SWOT Analysis of the Greek Wine Industry

SWOT Analysis of the Greek Wine Industry

Figure 4 The table and the figure show that the respondents perceived that as the strategy will be implemented the feasible years that...

SWOT Analysis of the Greek Wine Industry

SWOT Analysis of the Greek Wine Industry

Figure 4 The table and the figure show that the respondents perceived that as the strategy will be implemented the feasible years that...

Top