Business Plan

The Coca-Cola Company

 

 

1.            Executive Summary

2.            The Business and its Managers

 

Introduction

 

            The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in 1886, the Company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. Its corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.

            Coca-Cola touches the lives of millions of people each and every day. From special occasions to exceptional moments in every life, Coca-Cola is there. The brand has become has special part of people’s lives.

            Over the years, hundreds of people have sent stories about how Coca-Cola affected their lives. Whether it id a childhood memory, a reminder of family gatherings, or a recollection of good times with friends, Coca-Cola has impacted the lives of people all over the world.

 

Mission

 

            The Coca-Cola Company aims to refresh the world in mind body and spirit; to inspire moments of optimism through their brands and actions; and to create value and make a difference everywhere they engage.

            To achieve the mission, they have developed a set of goals, which they will work with their bottlers to deliver:

            Profit: maximizing returns to shareowner while being mindful of their responsibilities.

            People: being a great place to work where people are inspired to be the best they can be.

            Portfolio: bringing to the world a portfolio of beverage brands that anticipate and satisfy people’s desires and needs.

            Partners: nurturing a winning network of partners and building mutual loyalty.

            Planet: being a responsible global citizen that makes a difference.

 

Identity and key people

 

            BOARD OF DIRECTORS

 

                                    E. Neville Isdell

                                    Chairman, Board of Directors, and

                                    Chief Executive Officer

                                    The Coca-Cola Company

 

                                    Herbert A. Allen

                                    President and Chief Executive Officer

                                    Allen & Company Incorporated

                                    (A privately held investment firm)

 

           

                        Ronald W. Allen

                                    Consultant to, Advisory Director, and

                                    Former Chairman of the Board, President,

                                    And Chief Executive Officer, Delta Air

                                    Lines, Inc.

           

                                    Cathleen P. Black

                                    President

                                    Hearst Magazines

 

                        Barry Diller

                        Chairman of the Board and

                        Chief Executive Officer

                        InterActiveCorp (IAC)

 

                        Donald R. Keough

                        Chairman of the Board, Allen & Company

                        Incorporated

 

                        Donald F. McHenry

                        Distinguish Professor in the Practice of

                        Diplomacy and Internal Affairs at the

`                       School of Foreign Service,

                        Georgetown University

 

 

                        Sam Nunn

                        Co-Chairman and Chief Executive Officer

                        Nuclear Threat Initiative (NTI)

 

                        James D. Robinson III

                        Co-Founder and General Partner,

                        RRE Ventures and President, J.D.

                        Robinson, Inc.

 

                        Peter V. Ueberroth

                        Investor and Chairman, Contrarian Group,

                        Inc. and Co-chairman, Pebble Beach

                        Company

 

                        James B. Williams

                        Chairman of the Executive Committee,

                        Former Chairman of the Board and

                        Chief Executive Officer

                        SunTrust Banks, Inc.

 

 

3.         Products and Services offered

            The Company’s beverage products, including bottled and canned beverages produced by independent and Company-owned bottling and canning operations, as well as concentrates and syrups, include Coca-Cola, Coca-Cola classic, caffeine free Coca-Cola, caffeine free Coca-Cola classic, diet Coke (sold under the trademark Coca-Cola light in many countries outside the United States), caffeine free diet Coke, Cherry Coke, diet Cherry Coke, Fanta brand soft drinks, Sprite, diet Sprite, Mr. PiBB, Mello Yello, TAB, Fresca, Barq’s root beer and other flavors, Surge, POWERaDE, Fruitopia, Minute Maid flavors, Saryusaisai, Aquarius, Bonaqa and other products developed for specific countries, including Georgia brand ready-to-drink coffees, and numerous other brands. The Minute Maid Company, with operations primarily in the United States and Canada, produces, distributes and markets principally juice and juice-drink products, including Minute Maid brand products; Five Alive brand refreshment beverages; Bright & Early brand breakfast beverages; Bacardi brand tropical fruit mixers (manufactured and marketed under a license from Bacardi & Company Limited); and Hi-C brand ready-to-serve fruit drinks. Additionally, Coca-Cola Nestle Refreshments, the Company’s joint venture with Nestle S.A., produces ready-to-drink teas and coffees in certain countries.

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