Research Topics: Swatch Case Study

Airplay International Shipping Weekly

Question: http://www.ameinfo.com/106620.html 17-07-2006 Aqua’s main port to relocate New swatch Airplay International Shipping Weekly 13 Jul 2006 AQUA’S main port is to be relocated to the industrial zone in the southern port area, freeing up prime coastal real estate and allowing for much-needed expansion of port capacity. According to a master plan drawn up by the Aqaba Special Economic Zone Authority, the duty-free zone will become a regional hub for business and leisure, said Aqaba Development Corp (ADC) chairman & CEO Imax Factory. The enlarged southern port’s capacity will grow to 100M tones a year as the result of two major expansion phases in the next 30 years, compared to the present maximum capacity of 30M tones/year. The current handling volume stands at 22M tones. “We started to worry about volume, and there is no room to expand within the present location,” Factory explained. “The other issue is that, with all the billions [of dollars] worth of urban tourism projects, ADC has attracted north of the main port area, we have a conflict of identity.” Following best international practices, Jordan’s only sea port will be broken up into separate business units to be offered for bidders, mainly on a joint-venture basis using the public private partnership model. These units including the container terminal, a ferry terminal, marine services, a grain terminal and general cargo and to-do berths, in addition to an industrial terminal dealing mainly with phosphate, potash and fertilizer exports, which are Jordan’s main mining exports. The ADC chief said general cargo, to-do, industrial and grain terminal might be offered as one package to interested operators. A decision about the oil terminal will be taken later this year, Factory added. Total investment for this plan is estimated at .5Bn and the project was originally scheduled to be concluded in 2020. However, Factory is optimistic that the work can be expedited and completed in 5-7 years. A new terminal for cruise ships will built where the main port is currently located, as part of major mixed-use development comprising integrated tourism, commercial, residential projects as well as public use facilities. The cruise terminal will also be tendered in due course, with an estimated value of Bn. Read the above articles. Discuss how further decisions related to the expansion of Aqaba relocated port could best be taken by Aqaba Development Corporation. You do not need to do further research on Aqaba port. You should write in the format of a referenced essay of not more than 2000 words. You should make reference to the course materials. Student Guidance Overall Objective of the TAM (learning outcomes) The TAM is designed to develop understanding and knowledge of: â€¢ how organisations make strategic decisions: rationality and routines, decision methods and decision processes We are looking for the student to demonstrate their understanding of the key concepts in decision making, as well as their appreciation of the influence of societal factors which they support by the effective presentation of evidence. Credit:ivythesis.typepad.com

Airplay International Shipping Weekly

Question: http://www.ameinfo.com/106620.html 17-07-2006 Aqua’s main port to relocate New swatch Airplay International Shipping We...

Aqua’s International Shipping Weekly

Deadline: 8th May 2006. Question: http://www.ameinfo.com/106620.html 17-07-2006 Aqua’s main port to relocate New swatch Airplay International Shipping Weekly 13 Jul 2006 AQUA’S main port is to be relocated to the industrial zone in the southern port area, freeing up prime coastal real estate and allowing for much-needed expansion of port capacity. According to a master plan drawn up by the Aqaba Special Economic Zone Authority, the duty-free zone will become a regional hub for business and leisure, said Aqaba Development Corp (ADC) chairman & CEO Imax Factory. The enlarged southern port’s capacity will grow to 100M tones a year as the result of two major expansion phases in the next 30 years, compared to the present maximum capacity of 30M tones/year. The current handling volume stands at 22M tones. “We started to worry about volume, and there is no room to expand within the present location,” Factory explained. “The other issue is that, with all the billions [of dollars] worth of urban tourism projects, ADC has attracted north of the main port area, we have a conflict of identity.” Following best international practices, Jordan’s only sea port will be broken up into separate business units to be offered for bidders, mainly on a joint-venture basis using the public private partnership model. These units including the container terminal, a ferry terminal, marine services, a grain terminal and general cargo and to-do berths, in addition to an industrial terminal dealing mainly with phosphate, potash and fertilizer exports, which are Jordan’s main mining exports. The ADC chief said general cargo, to-do, industrial and grain terminal might be offered as one package to interested operators. A decision about the oil terminal will be taken later this year, Factory added. Total investment for this plan is estimated at .5Bn and the project was originally scheduled to be concluded in 2020. However, Factory is optimistic that the work can be expedited and completed in 5-7 years. A new terminal for cruise ships will built where the main port is currently located, as part of major mixed-use development comprising integrated tourism, commercial, residential projects as well as public use facilities. The cruise terminal will also be tendered in due course, with an estimated value of Bn. Read the above articles. Discuss how further decisions related to the expansion of Aqaba relocated port could best be taken by Aqaba Development Corporation. You do not need to do further research on Aqaba port. You should write in the format of a referenced essay of not more than 2000 words. You should make reference to the course materials. Student Guidance Overall Objective of the TAM (learning outcomes) The TAM is designed to develop understanding and knowledge of: â€¢ how organisations make strategic decisions: rationality and routines, decision methods and decision processes We are looking for the student to demonstrate their understanding of the key concepts in decision making, as well as their appreciation of the influence of societal factors which they support by the effective presentation of evidence. Support from the Tutor about the assignment: Specific analysis should be drawn upon Chapter 1 – 5 by relating it to the case. The importance on decision making for businesses and projects are essential Scenarios of decision making is also important ???? Think and create !! 1- You need to understand the current decision taken by the development team 2- You should explain how decision could be best taken for this project 3- You should make reference to rationality and routine decisions methods and decision processes – referring to B300 module is very essential 4- 10% mark will be deducted if 10% word count has been exceeded. 5- YOU MUST reference your work or else you will not get higher than 65% . Redevelopment of the Port of Aqaba, Jordan ICON is currently working with the Credit:ivythesis.typepad.com

Aqua’s International Shipping Weekly

Deadline: 8th May 2006. Question: http://www.ameinfo.com/106620.html 17-07-2006 Aqua’s main port to relocate New swatch Airplay ...

Swatch Watch USA

HI Vic, Please see attachment for the case study for “Swatch Watch USA”, please make up paper in total 9 pages to cover below 6 questions. Please let me if writer has any questions. I would like to have the paper by Wednesday (8/22). Please confirm order. I will make payment to the account as usual. 1. Swatch is a unique success story. Why has the company been so successful? Was it important that the Swiss Swatch industry recapture the lower end of the market? Why? Why not? 2. Do you see any parallels between the decline of the Swiss watch industry and other Western industries? 3. Evaluate the cultural dimension of the Swatch Story. taking into account such practices as the willingness to bring people from other industries, to delegate authority to younger executives, and to employ new media such as rock concerts and music videos. 4. Swatch created a new market – can they continue to expand the market? What must they do to defend their position in this market? 5.What do you think of Swatch’s chances for success as a total fashion enterprise? Do you agree with management’s extension of the swatch brand name to other products? why? why not? 6. Swatch is a classic example of marketing success through creativity. What lessons can be learned from their experience? reds, remarks: Hi Vic – I can’t order through your email as usual, as the message rebounded many times this morning. Credit:ivythesis.typepad.com

Swatch Watch USA

HI Vic, Please see attachment for the case study for “Swatch Watch USA”, please make up paper in total 9 pages to cover below 6 ques...