Research Topics: Semiotic Analysis

The Contradictory Nature

this paper must demonstrate the contradictory nature of popular cultural texts. you should demonstrate the way that a women’s magazines (glamour magazine) is simultaneously part of popular culture but also indicative of the way that ideology is embedded within processes of cultural production. What ideologies are encoded within the text? Â· How might these ideologies be contradictory? Â· How might semiotic analysis demonstrate the operation of ideology within the text? Â· Is the text resistant to dominant power? If so, which formations of dominant ideologies is it resistant to? Â· Is the text giving audiences what they want, or is it manipulating them? Â· Is the text subculture or mass culture? You should also make reference to how your chosen media format (and, wherever possible, your chosen text) has been interpreted by other critics. For example, if you are covering Cosmopolitan magazine but were unable to find appropriate discussions of Cosmopolitan you should still be referencing debates about how women magazines are discussed within cultural criticism. for this i would like to use the theories of Important work: Feminism and Youth Culture (1991) Again originally connected with the CCCS. Focus on women worlds as subcultures.  takes a textual approach to her subject  cultural materialism. Main subject of analysis is teenage magazines Jackie and Just 17. By exploring the magazines she attempts to gain and understanding of the role played by these texts in shaping women cultural identities. Again shows and ambivalent attitude to the ideological functions of magazines. * Are they propaganda that force girls into roles dictated by dominant ideology? * Do they provide young women with genuine pleasures that enable them to bond with other girls and forge identities? Reading Angela and Garber, Marjorie (1991), Girls and Subcultures, in , Angela, Feminism and Youth Culture: From Jackie to Just Seventeen. Basingstoke: Macmillan. pp: 1-15. The Meaning of Mod in Stuart Hall and Tony Jefferson Resistance through rituals: youth subcultures in post-war Britain Further reading: (1993), The Cultural Studies Reader. London: Rutledge  (1981), Culture Credit:ivythesis.typepad.com

The Contradictory Nature

this paper must demonstrate the contradictory nature of popular cultural texts. you should demonstrate the way that a women’s magazines (g...

Sample Essay Colors of a Hero the use of colors in the film ‘Hero’ and how they represent an idea that is important in understanding the movie within the correct context

Colors of a Hero   Introduction               Colors are everywhere. They are present in the objects that people interact with on a daily basis. They add texture to plain things and make them extraordinary in the eyes of their viewers. They also tell stories on their own. For example, the changing of seasons become more evident due to the colors being produced by nature. Spring is associated to green, since it is the time of rebirth and trees begin to be filled with luscious leaves. The soil is once again being invaded by grass.   On the other hand, summer is dominated by pastel colors. They have a cooling effect to counter the heat. Fall banners earth-toned colors to commemorate the withering of nature. Winter is plain as cold white as the season itself. It reminds people of the feeling of desolation and sometimes loneliness.               People associate many things with different colors. It becomes simpler imagine or describe using colors. This statement can be supported with the presence of idioms consisting of. For example, when a person is feeling depressed, he or she can say I am feeling blue. A person expressing anger or envy can be describes as red with anger or green with anger respectively. These expressions add depth to the descriptions of emotions being felt by others. They left the observers or listeners make sense of the feeling by visualizing the emotions themselves.               Colors are most prominent in the visual arts such as painting. Of course, painters rely on their mastery of color and their ability to blend them together to create masterpieces. However, the use of colors in the arts is not limited to the painting. Even in literature, colors abound. They tell a tale of their own. They captivate readers by allowing them to see the plot uncover before their very eye. The degree of prevalence of color in literature drove Charlotte Peepless King to conduct a semiotic analysis of colors in the works of Stendhal and other novels (2002).   Today, in times of multi-media entertainment, various elements are being put together to create a work that can stimulate almost all of the sense to create an experience that will last. This is the technique being used by films. They blend together audio and visual content to make audiences feel that they are caught in the events of the film. However, the contributions of colors in films stay strong. Colors help in setting the mood of a scene. It adds excitement to every frame. Of course, the aesthetic value of color is also noteworthy.   Zhang Yimou took the use of color in films to the next level in his 2002 film – Hero. According to Corliss (2002), the use of colors in Hero creates context. This means that the use of colors in the movie actually meant something more than aesthetics. This also suggests that colors played an important role in the overall design of the film. In addition, the dominance of a specific color at one point of the film suggests that they are representing an idea that is important in understanding the movie within the correct context. The following sections of the paper will attempt to uncover the color and their possible meanings to understand better the clockwork of Zhang Yimou’s Hero.   On Colors               In the past, Zhang Yimou has been identified with the color red. That is why is should not come as a surprise that this color was used as one of the main color tones for the movie Hero. In the film, the red signified the unleashing of emotions and passions. In retrospect, red is deeply rooted in Chinese culture is came to symbolize luck and prosperity. During the communist rule in China red was seen as the color of the revolution, although, it actually connotes passion during those times (Chiu, n.d.).   This is also the case in the films context. The battles that transpired between nameless and the three assassins were fueled by their passions to push forward their ideals. However, the use of red by Yimou in his films challenge narrow interpretations               “…because it is at once an inheritance from and a rebellion against tradition.” (Ye, 1999).               The use of red was followed by blue when the king suspected the story told by Nameless (Jet Li). In the traditional Chinese color scheme blue ca nbe interchanged with green and thus could represent suspicion as the idiom dailumao (Chui, n.d.). The blue color scheme was use during the presentation of the emperor’s version of how nameless came to slay the three assassins. This means that blue is a way of saying that the emperor doubts the true intentions of Nameless for slaying the three assassins.               After hearing the emperor’s version, Nameless pushes on to tell his second version of the story. The flashback at this point is dominated by color scheme of combined green and white, which translate to peace. Upon recounting the second version, the use of green and white becomes clear as the scenes clearly advocates peace by not killing the emperor and letting him unite the warring states. The realization of the second version told by Nameless to the emperor came when he made the ultimate selfless sacrifice as the other assassins; he did not kill the emperor and faced death.   On the colors of a Hero               Based on the plot of Hero, it can be said that the Zhang Yimou should by his ground and the perceptions of the Chinese writer who wrote that heroes are supposed to fight for their countries and their people (Bear, 2002). When Nameless decided not to kill the emperor, he was thinking of his country and its people. He concluded that if he does not kill the emperor then there is a good chance that the divided country will be united, the warring will end and the people will be out of danger.               This means that the picture of a film of a true hero is someone who is willing to make the ultimate sacrifice of letting go of life so that many more can live. In addition, it can also be stated that a hero, based on the film, is someone who can kill his or her own ego for the benefit of others. This is based on the decision of Nameless to spare the life of the emperor despite the chance of killing him easily. For a warrior, sparing the life of an enemy is considered are a cowardly act if not the acceptance of defeat. That is why when Nameless decided not to kill the emperor he also decided to kill a part of him, both literally and metaphorically.               Therefore, a hero, based on Yimou’s and the film’s perspective is someone willing to be stripped of the title hero. It is often the case that hero come into being during times of trouble. During these times, they are given the opportunity to display their skills and thus they are being acknowledge as heroes.   However, times of trouble mean a chaotic environment that endangers lives. If the definition of a hero is to be based on tradition, then a person becomes a hero when he or she is able to restore or maintain peace and when peace is experienced there would be fewer opportunities to be heroic, thus the stripping of the title itself.   Conclusion               According to Zhang Yimou, he used various color schemes to present different points of view (Bear, 2002). In the discussions made above, it became evident how Yimou was able to play with color to add texture, depth and character to the movie itself. Since the question of being a hero is composed of various perspectives in reality, it is only natural that the director attempted to capture the very essence of the formation of a hero.               The use of color allowed the audience to differentiate the various perspectives involved in the formation of a hero in the film. This, in turn, provided clarity as much as it provided aesthetics. The raising of both the form and content paved the way for the cinematic success of the movie. Both the intellectual and artistic craving of the moviegoers were fed by the scene of Hero. Credit:ivythesis.typepad.com

Sample Essay Colors of a Hero the use of colors in the film ‘Hero’ and how they represent an idea that is important in understanding the movie within the correct context

Colors of a Hero Introduction Colors are everywhere. They are present in the objects that people interact with on a da...

Visual Text in Advertisements

Visual Text Analysis   This part of the paper will introduce the objective of the paper as well as how it will be organised. In this paper, the visual texts that will be analysed, includes the pictures of an advertisement. The analysis will attempt to determine the genre, styles forms and signifiers and signs demonstrated in the visual ad chosen. In this essay, I will analyse the visual text in a semiotic manner and this relates to the ideology of masculinity. Accordingly, masculinity is an ideology or theory which comprises or consists of a number of cultural, political and social movements and activities and moral philosophies which are concerned with the inequalities of gender as well as the equal rights for men. For this essay, in-text quotation will also be used as an evidence or proof to support the analysis provided or given. The paper will attempt to discuss the image through its ideological content through the use of one or more key concepts of masculinity. Through the analysis of the symbols, codes and signage, this paper is assured that the main goal or objective will be achieved. For this image, it can be said that the genre used is visual or photography.   Exhibit 1     The visual text that will be used is contained in the figure above and is an advertisement appearing in the August issue of PC Gamer.  The main aim of advertisements is to manipulate the viewer to pursue a specific course of action (1999).  In the visual text, it can be said that the image is encouraging online PC gamers or internet users to try in playing the “Lord of the Rings: Online.”. In this figure, the presentation are composed of the images of different male individuals who are congested into the space and the image of the ring and boxes which shows the different chapters of the journey of the “Lord of the Rings”.  As can be seen, the male individuals are congested in the area inside the ring and other pictures and images at background (mountains, clouds) sets the image to be in a specific dimension.  The main goal of this advertisement is to get the viewer to join the communist, assumes their identity and escape through reality.  Culturally PC online gaming communities provide the opportunity to assume another life. The advertisement also depicts the acceptability of blood and gore and violence, as each of the player has to do their best to survive in the online competition.  This ad also conveys information to the youth of today that uses the PC and Internet as their source of relaxation and entertainment. This ad can be said to be visually stimulating environment creates a platform for individuals to interact with each other and because of this imagery, this ad appeals to males and females aged 25 years or younger – teenagers. The interpretation of the target audience of the advertisement is also dependents on its paradigmatic analysis which includes the comparison as well as alteration of the sign’s signifiers, with alternative signifiers as well as its systematic analysis, which shows how the elements and aspects of the sign as structured in a series and in comparison with each other. In the picture, there can be seen difference signifier and signs as well as myth. For instance the faces of the crowds composing of male individuals can be considered as a signifier which signifies variety of demographics and create a meaning of being in one community or society, in the case of online games, virtual community or society. This indicates that gaming online can create a virtual community which projects to physical reality. It can also be stated that part of the semiotic analysis is the texts and each belong to a class of paradigms the medium being the website, the genre is multimedia, and its theme being technology associated with virtual community. The medium of this is the image and graphics. Another signifier of this visual image is the text “Millions of Players, One Game to Rule them all”. This text signifies the context of online game and indicates that this game dominates other games in the genre. In this regard, this image encourages the gamers to part of the largest gaming community as indicated by the Millions of Players. Another signifier of this is the screen shots which signified a sense of the fantasy world. The sign includes the chance of the gamer to play in an environment with other characters which enables the gamers to escape into a fantasy world. Another signifier of this ad is the golden colour used which signifies premium and success and which is most likely link to the film and cult.  The colour used can be said to be attractive since it depicts the colour of this generation which is more on technical. The visual text can be considered to convey different ideologies. Accordingly, ideology is a set of social values, ideas, beliefs, feelings, representations, and institutions by which people collectively make sense of the world they live in (2003).  In this ad, it can be said that the image reflects the ideologies of the time.  Herein, the ideology of the gaming fraternity is to create an imagined world that includes non-gamers and allows the participants to interact in a virtual world through assuming personas. The success is dependent upon the nature of the universe created, the degree of interaction and the size of the gaming community that populates the world.  In this ad, there are some obvious binary opposition. Table 1 Binary Oppositions   Privileged term dominant) Non-privileged term subordinate) fantasy Community Violence Real, truth alone peace   The privilege term includes the players who belong to lord of the rings online and the Non-privileged are those who do not belong to the online community. As can be seen in the table, the privilege which is the dominant opposition includes the context of fantasy, community and violence. Fantasy because online games allow individuals to belong into different world in the virtual environment and belong into a community which projects violence, since the individuals have to fight to survive in such virtual world. On one hand the subordinate oppositions which are the non-privilege include the realm, truth, peace and loneliness It can be said that advertisements create illusions of the reality (1982).              In the visual text being analysed, positive and negative images are being promoted: one being of classy and sense of belongingness and the other of strong black maleness and violence. When considering a semiotic analysis it is important to look at representation toot. Such is defined as the manner the image actively constructs definitions in accordance to sets of conventions shared by and common to makers as well the target audience or market (1991,). Such meanings are being constructed from such contexts like general knowledge, culture and experience. This representation can be considered to both integrated with what the audience see, the meanings they get, from their commonality with the way standard are utilised in the genre of advertisements, and the cultural context. The latter enables to generate the accepted meanings and the construction of individuals. This construction of definitions can alter over a period so it is interesting to see in the figure above- as a generated idea of masculinity.             In the ad, the caption of the “Millions of Players, One Game to Rule them all” and the crowd faces of male individuals, the audience, knowing the sorts of codes applied in advertisements, would initially think that such ad is about gaming and the text Games for Windows would initially think that this advertisement is about online gamine. The use of  images and text underlines the positive connotation and equates the online game with sophistication. It also focuses one of the principal properties of this specific game is the chapters of the game. Again the inter-sexuality of these signs which is everything is a part of something is seen. The faces of the crowd also connote individualism while their position within the ring denotes that they belong in one community.             This recommends the connotation that the crowds belongs to a society, and have the capacity to be considered as one. Having just attempted to carry out semiotic analysis of this ad, it can be felt that this have been made far more aware of what is included in the structuring of advertisements and how nearly that structuring, if the ad is to successful enormously depends on cultural values. Such analysis has been worthwhile since it has shown the power of visual imager and the wealth of meaning recommended by even the smallest detail, for instance, the font in the letters of the lord of the rings and other texts, a paradigm which added to the image of the system.             All in all, it can be said that the image above are able to convey information because of the colours, texts and other images used. In addition, the image shown also depicts the generation today with the technological advancements and how information and communication technology can create virtual community and society.                 Visual Text Analysis   This part of the paper will introduce the objective of the paper as well as how it will be organised. In this paper, the visual texts that will be analysed, includes the pictures of an advertisement. The analysis will attempt to determine the genre, styles forms and signifiers and signs demonstrated in the visual ad chosen. In this essay, I will analyse the visual text in a semiotic manner and this relates to the ideology of masculinity. Accordingly, masculinity is an ideology or theory which comprises or consists of a number of cultural, political and social movements and activities and moral philosophies which are concerned with the inequalities of gender as well as the equal rights for men. For this essay, in-text quotation will also be used as an evidence or proof to support the analysis provided or given. The paper will attempt to discuss the image through its ideological content through the use of one or more key concepts of masculinity. Through the analysis of the symbols, codes and signage, this paper is assured that the main goal or objective will be achieved. For this image, it can be said that the genre used is visual or photography.   Exhibit 1     The visual text that will be used is contained in the figure above and is an advertisement appearing in the August issue of PC Gamer.  The main aim of advertisements is to manipulate the viewer to pursue a specific course of action (1999).  In the visual text, it can be said that the image is encouraging online PC gamers or internet users to try in playing the “Lord of the Rings: Online.”. In this figure, the presentation are composed of the images of different male individuals who are congested into the space and the image of the ring and boxes which shows the different chapters of the journey of the “Lord of the Rings”.  As can be seen, the male individuals are congested in the area inside the ring and other pictures and images at background (mountains, clouds) sets the image to be in a specific dimension.  The main goal of this advertisement is to get the viewer to join the communist, assumes their identity and escape through reality.  Culturally PC online gaming communities provide the opportunity to assume another life. The advertisement also depicts the acceptability of blood and gore and violence, as each of the player has to do their best to survive in the online competition.  This ad also conveys information to the youth of today that uses the PC and Internet as their source of relaxation and entertainment. This ad can be said to be visually stimulating environment creates a platform for individuals to interact with each other and because of this imagery, this ad appeals to males and females aged 25 years or younger – teenagers. The interpretation of the target audience of the advertisement is also dependents on its paradigmatic analysis which includes the comparison as well as alteration of the sign’s signifiers, with alternative signifiers as well as its syntagmatic analysis, which shows how the elements and aspects of the sign as structured in a series and in comparison with each other. In the picture, there can be seen difference signifier and signs as well as myth. For instance the faces of the crowds composing of male individuals can be considered as a signifier which signifies variety of demographics and create a meaning of being in one community or society, in the case of online games, virtual community or society. This indicates that gaming online can create a virtual community which projects to physical reality. It can also be stated that part of the semiotic analysis is the texts and each belong to a class of paradigms the medium being the website, the genre is multimedia, and its theme being technology associated with virtual community. The medium of this is the image and graphics. Another signifier of this visual image is the text “Millions of Players, One Game to Rule them all”. This text signifies the context of online game and indicates that this game dominates other games in the genre. In this regard, this image encourages the gamers to part of the largest gaming community as indicated by the Millions of Players. Another signifier of this is the screen shots which signified a sense of the fantasy world. The sign includes the chance of the gamer to play in an environment with other characters which enables the gamers to escape into a fantasy world. Another signifier of this ad is the golden color used which signifies premium and success and which is most likely link to the film and cult.  The color used can be said to be attractive since it depicts the color of this generation which is more on technical. The visual text can be considered to convey different ideologies. Accordingly, ideology is a set of social values, ideas, beliefs, feelings, representations, and institutions by which people collectively make sense of the world they live in (O’Shaunghessy & Stadler, 2003).  In this ad, it can be said that the image reflects the ideologies of the time.  Herein, the ideology of the gaming fraternity is to create an imagined world that includes non-gamers and allows the participants to interact in a virtual world through assuming personas. The success is dependent upon the nature of the universe created, the degree of interaction and the size of the gaming community that populates the world.  In this ad, there are some obvious binary opposition. Table 1 Binary Oppositions   Privileged term(dominant) Non-privileged term(subordinate) fantasy Community Violence Real, truth alone peace   The privilege term includes the players who belong to lord of the rings online and the Non-privileged are those who do not belong to the online community. As can be seen in the table, the privilege which is the dominant opposition includes the context of fantasy, community and violence. Fantasy because online games allow individuals to belong into different world in the virtual environment and belong into a community which projects violence, since the individuals have to fight to survive in such virtual world. On one hand the subordinate oppositions which are the non-privilege include the realm, truth, peace and loneliness It can be said that advertisements create illusions of the reality (1982).              In the visual text being analysed, positive and negative images are being promoted: one being of classy and sense of belongingness and the other of strong black maleness and violence. When considering a semiotic analysis it is important to look at representation toot. Such is defined as the manner the image actively constructs definitions in accordance to sets of conventions shared by and common to makers as well the target audience or market (1991). Such meanings are being constructed from such contexts like general knowledge, culture and experience. This representation can be considered to both integrated with what the audience see, the meanings they get, from their commonality with the way standard are utilised in the genre of advertisements, and the cultural context. The latter enables to generate the accepted meanings and the construction of individuals. This construction of definitions can alter over a period so it is interesting to see in the figure above- as a generated idea of masculinity.             In the ad, the caption of the “Millions of Players, One Game to Rule them all” and the crowd faces of male individuals, the audience, knowing the sorts of codes applied in advertisements, would initially think that such ad is about gaming and the text Games for Windows would initially think that this advertisement is about online gamine. The use of  images and text underlines the positive connotation and equates the online game with sophistication. It also focuses one of the principal properties of this specific game is the chapters of the game. Again the inter-textuality of these signs which is everything is a part of something is seen. The faces of the crowd also connote individualism while their position within the ring denotes that they belong in one community.             This recommends the connotation that the crowds belongs to a society, and have the capacity to be considered as one. Having just attempted to carry out semiotic analysis of this ad, it can be felt that this have been made far more aware of what is included in the structuring of advertisements and how nearly that structuring, if the ad is to successful enormously depends on cultural values. Such analysis has been worthwhile since it has shown the power of visual imager and the wealth of meaning recommended by even the smallest detail, for instance, the font in the letters of the lord of the rings and other texts, a paradigm which added to the image of the syntagm.             All in all, it can be said that the image above are able to convey information because of the colours, texts and other images used. In addition, the image shown also depicts the generation today with the technological advancements and how information and communication technology can create virtual community and society.                                                                                                   Credit:ivythesis.typepad.com

Visual Text in Advertisements

Visual Text Analysis This part of the paper will introduce the objective of the paper as well as how it will be organised. In this pa...

Semiotics

Semiotics   Perfumes have come to signify the liberation of women. It is an object that allows a woman to control how she is perceived through how she smells. It is a symbol of individuality and the degree of independence achieved by. Within this genre, the icon has come to be the symbol of desire and lust which encourages the woman to take control of herself by becoming more desirable to the opposite sex women ( 2006). It has also increase the symbolism of women as elegant, beautiful, sophisticated and glamorous. This essay concerns the semiotic analysis of female perfume advertisements. All of which are found within the textual context of print advertising. The advertised products include Euphoria by Calvin Klein, Hypnose by Lancôme and Omnia Amethyste by Bulgari. The advertisements were located from the popular magazine, In Style. Each of these advertisements will be analyzed individually based on their status as signs. Although all of them do not physically represent the products, they provide iconic representation of the products and what the product stands for. This analysis will strongly focus on the photographic imagery and the ways whereby the imagery generates signified concepts which promote the image of the product.                                                               Figure 1. Euphoria by Calvin Klein Source: December 2006 The first advertisement features the fragrance ‘Euphoria by Calvin Klein’. It features a female model in her early to mid twenties. Adjacent to the close up photo is the full body shot of the model with a seductive look. At the bottom right side is the image of the product. To its left is the name of the product with the words ‘Live the Dream’. This message takes the rational approach of selling perfume by selling moods and fantasies. Significantly, the primary colours in this advertisement are orange and tan. The readers are presented with the alluring and seductive complexion of the female subject and the same appearance of the product reinforces the imagery.                                                           Figure 2. Hypnose by Lancôme Paris Source:December 2006 The second advertisement features the fragrance ‘Hypnose by Lancôme’. It featured a model who is presumably older than that in the first ad. The perfume ad takes a photographic close up of the head and the hand of the model. Superimposed at the lower right of the ad is the image of the perfume bottle. The image of the model signifies beautiful and hypnotizing as reflected by the emphasis on the model’s eyes. The bottle plainly signifies the perfume. At the mid bottom of the ad is the name of the perfume in a distinct typographical style which creates the link between the key signifiers. The aim of such style is to transfer the qualities of the signified to the perfume which offers the meaning that the perfume is beautiful and hypnotizing. This sign is further strengthened by the words ‘The Hypnotizing Fragrance’. The dominant colours are purple, blue and tan. Purple was used for the perfume bottle because it signifies luxury, mystery and fantasy.                                                                   Figure 3. Omnia Amethyste by Bulgari Source:  April 2007, The third advertisement features the fragrance ‘Omnia Amthyste by Bulgari’. The perfume ad takes a close up photo of the head and the shoulders of the model. Like the first two advertisements, the image of the perfume bottle is located at the bottom right hand portion. The image of the model signifies elegance, beauty and sophistication. The signifier is the actual bottle of the perfume and the signified is elegance, beauty and sophistication. Their unity in the sign is that the perfume is elegant, beautiful and sophisticated. At the bottom is the name of perfume in a unique typographical style. The words ‘The New Eau De Toilette for Women’ have little to do in reinforcing the signifiers. Rather it is a mere introduction of the products as a new fragrance for women. In terms of color, purple was dominant throughout the ad. This color is congruent to the perfumes’ name since Amethysts are shade of violet/purple. The color of royal purple strengthens the message of sophistication and elegance since purple is commonly associated with luxury and royalty. Comparison of Perfume Advertisements   Perfume Brand Signifier Signified Code Metaphor Euphoria by Calvin Klein ·    Female Model ·    Dominance of orange ·    Seductive, beautiful ·    Seduction, fantasy and playfulness Cultural/ behavioral The style transfers the qualities of the signified for another Thus creating a metaphorical sign which offers the meaning that the perfume is Beautiful and seductive Hypnose by Lancôme ·   Female Model ·   Dominance of purple ·   Hypnotizing, beautiful ·   Mysterious Cultural/ behavioral The style transfers the qualities of the signified for another. Thus creating a metaphorical sign which offers the meaning that the perfume is Hypnotizing, beautiful and mysterious Omnia Amthyste by Bulgari ·   Female Model       ·   Dominance of purple ·     Elegance, beauty, sophistication and glamour ·   Luxury and royalty Cultural/ behavioral The style transfers the qualities of the signified for another Thus creating a metaphorical sign which offers the meaning that the perfume is elegant, beautiful, sophisticated and glamorous                         Credit:ivythesis.typepad.com

Semiotics

Semiotics Perfumes have come to signify the liberation of women. It is an object that allows a woman to control how she is perceived t...

Personal and Professional Healthcare Communication Paper

Health Care Communication The accepted standard definition of health care communication is the degree to which individuals have the capacity to obtain, process, and understand the basic health information and services needed to make appropriate health decisions. The health care communication is also considered as the health care literacy which appears in different variety of ways. The health care communication can be in conversations with healthcare professionals, on prescription and over-the-counter medications bottles, health education or promotional materials, insurance or Medicare applications and other forms of health information. Health communications examines the relationship of communication to desired patient care outcomes. The importance of the communication providers and selected outcomes like the adherence to treatment, healthcare utilization, trust, and satisfaction with healthcare providers, and improvements in health status are part of the communication practice ( 2009). The training of communication providers adheres to the professional values. The stated values are the foundation of the practice which is equally important to ensure the patient’s safety and high quality of care. Effective Personal Healthcare Personal interactions between providers and patients create impact on patient satisfaction, patient self-care, and health outcomes. Therefore, verbal communication during a provider-patient encounter is extremely important, particularly for low health literate patients who may lack the resources and skills necessary to obtain needed information on their own (2004). Effective personal health care or self-management is the extent to which the patients manage disease and illness effectively to elicit healing and promote health ( 2009). The individuals must undertake to line well with one or more chronic conditions. This includes the confidence in dealing with medical management, role management, and emotional management. The self-management support is defined as a systematic provision of education and supportive interventions by healthcare staff to increase patients’ skills and confidence in managing their health problems, including regular assessment of progress and problems. The importance of effective self-management as a component of quality health care is quite clear and the chief question is about the understanding the appropriate support and information to maximize the patient’s ability to live (2009). Effective Professional Healthcare An effective communication and collaboration with the health professionals can provide a patient-centered care. Through the interactive activities, the health professional and practitioners can foster collaboration to improve communication in health care. The collaboration is based on the complementarities of the roles of each professional and how they handle the patients according to a case-to-case basis (2008). The interaction with communication skills will improve practice in yielding better patient outcomes. An essential component for the establishing this communication discipline is defining the goals that can help in processing the patient’s own decision. Patient-centered communication can be a part of an organization’s quality initiatives. But the investment in improving communication must be balanced against the other needs, including the communication with other people. Establishing performance goals and allocating of financial and human resources to develop an effective communication is a thrust in building better outcomes (2006). Lack of Effectiveness to Poor Health Outcomes Any lack of communication in either personal or professional healthcare communication can result to poor health outcome. The worst is making the patient to give up his or her fight against the disease. The professional healthcare providers experience the lack of communication in a deaf patient, and could possibly lead to misdiagnoses or problems in treatment. One way to communicate is through the use of a sign language interpreter. It is the best way to communicate if the healthcare provider met a deaf patient ().  Communication with the patient might result in an agreement to utilize a different auxiliary aid or service rather than a sign language interpreter is in the free will of the patient as long as they can meet the effective communication provided by the Americans with Disabilities Act (ADA). The responsibility of a healthcare provider is to carefully consider in establishing a patient’s request for a sign language interpreter or other helpful tools for other patient’s with disabilities to ensure effective communication with the patient.  Developing rapport and establishing the trust are the essential parts of healthcare communications. The medical practice can be best delivered if there is a good relationship between the patient and the healthcare provider. Theories and Principles In delivering an effective healthcare communication, the human resources are obliged to develop an information collection to use as a system in providing the applicable that can specify the different patients’ and their needs. A well-trained workforce can build a strong foundation of trust between their relationships to the patients. Also, the leaders can develop budgets and strategic plans that incorporate the financial and human resources required to establish new systems or improve systems already in use (2006). The applied model for healthcare communication is within the process approach, semiotic analysis and cultural studies. The study of health communication is based in models of behavior of the patient who reacts in the diseases. Health communications involve s the persuading a person or people to take a recommended course of action (2007).   Credit:ivythesis.typepad.com

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