Comparative study of the marketing strategies used in UK and China’s music industry

Topic – topic sentence 

‘‘Comparative study of the marketing strategies used in UK and China’s theater industry’’

 

Chapter 1: Introduction ( 2500 words)

1.1     Background: context; statistics; overview, etc

Definition and Background of music and theater industry; The history of UK music and theater industry;

How Chinese music and theater industry start to develop since the success of economic innovation.

1.2     A statement of the Problem: why study the topic, and the importance of the topic – who will benefit from your research

1.3     Aims and Objectines: from the problems, what questions are your research going to answer – limit to no more than 4 and be very specific. (That questions are very important because it would impact the following literature review so please send me ASAP. I had some ideas please take a look literature review structure below)

1.4     Research methods: Organisation/Structure of the study: how to be achieved (please see methodology structure below)

 

Chapter 2: Literature Review: ( about 5000 words)

- Relevant and pertinent to the problem being studied

- The review should be a synthesis of the existing literature

- It should stand out and be a critique: shortcoming

- Where possible, it should identify the gaps in the existing knowledge

Structure: Note: if the topic has been specified in one particular area: Theater industry please focus on that area)

2.1 Introduction:

2.2 Non-academic Literature Review:

The government policy of Chinese music and theater industry has been changed since the last 3 years.

- Funding structures of music and theater industry in UK and China;

- Economic impact in music and theater industry:

- Effects of tourism on industry and impact on marketing

- Effects of income levels on marketing of industry.

2.3 Academic Literature Review: Culture factors:

- Different Culture impact in (music) and theater industry ; This is main part of Literature Review

- Consumer behavior (audience development) of music and theater industry in UK and China;

2.4 Research model- I am going to use the 7 P’s (marketing) model to form the basis of research model.’’ Do you think this is a good idea? If not which research model would you recommend? )

2.5 Conclusion

 

Chapter 3: Methodology (4000 words)

- Review of the data collection methods available to a researcher

- The choice of methods and the reasons for the choice

- Explain how the fieldwork was implemented and any problems that may risen.

3.1 Introduction:

3.2 Primary data research: (from a any theater of UK)

3.2.1 Quantitive primary data collection methods: Questionnaire or Survey (Western and Chinese audiences)

3.2.2 Qualitative primary data collection methods: Interview ( Managers of theater)

3.3 Secondary data collection: (from Shanghai Grand theater in China)

3.3.1 Journal:

3.3.2 Internet

(or can be also used by Primary data methods: telephone interview and email questionnaire)

3.4 Conclusion and Limitation:

Explain how the fieldwork was implemented and any problems that may risen, limitation.

 

Chapter 4: Finding: (5000 words)

Finding, with analysis, discussions of what the findings mean and their implications for the literature and the study.

4.1 Introduction:

4.2 Data Analysis:

4.3 Analysis of comparison:

4.4 Conclusion

 

Chapter 5: Conclusions and Recommendations: (800-1000 words)

Based on both the literature and the suggestions from the findings: for future research

5.1 Conclusions

5.2 Recommendations

Type of referencing: Harvard Referencing

 

          

 

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