A DISSERTATION OUTLINE OF HOW THE CHINESE NEW HEALTHCARE REFORM IMPACTS ON MARKETING STRATEGIES OF BEIJING NOVARTIS PHARMA LTD

Contents

Summary

Acknowledgements

Abstract

 

1.      Introduction

            General Reform In China

            Medical Reform In China

            The Pharmaceutical Industry In China

            Reform Impacts on Pharmaceutical Companies

 

2.        Literature Review of Buyer Behavior

            The Different Cultural Between Swiss and China

            Different Buyer Behavior In Swiss And China

            Price Strategy

            Summary

 

3.        Background to Beijing Novartis And The Chinese Healthcare Reform

 

4.        Research Objectives and Methodology

            Objectives of the research

            Methodology And Methods

            Research Hypothesis

            Data Requirement

            Secondary Data Collections

            Semi-structured Interview

 

5.        Results

            Results From the Secondary Data

            Results From the Interviews

            Limitations For the Study

 

6.        Conclusions

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