QUESTIONS FOR the CEO of TOMMY HILFIGER – Europe
The undersigned is from Britain enrolled in ________________ under the program, Doctor of ____________________________.
You were chosen as a respondent to answer this questions on the “Issue of Culture and other Barrier for Foreign-based Apparel Company Operating in Europe Particularly in UK. Your answers will provide the data needed in this study. Rest assured that your answers will be treated with utmost confidentiality.
Thank you,.
_____________________
Researcher
What it is like operating in Europe, especially for the English consumers of apparel or ready to wear clothes?
What are your first difficulties in entering the market of European fashion?
What are the major adjustments you made in presenting your designed clothes to the European Market?
What particularly are the difference from what the consumer like in the US than in the Europe particularly in UK?
Is there any particular designs that Europeans especially the English in picking read to wear clothes?
What are these designs?
There are basically the same seasons in the United States and Europe, particularly in UK, do the consumers prefer any clothing specification during these changes of the seasons?
The apparel fashion market in Europe is always changing, how to do cope up with the new trends in clothing and designs? What particular clothing design do Americans and Europeans have the same in fashion taste?
What are these?
What then in return do Americans and Europeans differ in fashion sense?
What are these?
There are more than ten retail stores that closed in the US, some analysis says you over expanded too much and saturated the market with your products, do you fear this might happen too in Europe, what with their ever changing fashion taste?
Are you going to try retailing women’s intimate wear?
You set up a website for your retail business, how do you see this as an edge in the European fashion, in particular, market domination?
It is a posit of this study to find the cultural barrier posed by catering to a foreign market for a US-based apparel company, but for once your company has been conceived as racist in some way, can you clarify once and for all the real issue behind this?
Do you find difficulties selling your clothes outside US, particularly in Europe and specifically in UK, because of this issue?
What steps did you take up to counter this false belief in your product and the philosophy of you company?
Are you finding a hard time erase this misconception about your apparel company?
On the trend about European retail fashion, what are your prognoses about the line of clothes that will be a trend in the succeeding seasons?
What are the color of clothes that will hug the next coming seasons, for summer, winter, autumn and spring of 2003 to 2004 in European fashion?
Are there plans for opening more retail stores for your line of clothes in Europe, particularly in the major cities of United Kingdom?
Your apparel business is doing well in the European market, can you tell this interviewer the secrets and major strategies you employed to achieve this?
Can you name some of these major strategies? Are there strategies that brought about the bringing down of some barriers in the fashion sense the Europeans?
Will there be new set of new designs in your array of clothes that you plan to offer to the European clothe consumers?
There are many successful and known apparel companies operating in Europe, particularly in UK, how did you cope up with the competition?
What are your major market strategies in competing with them?
Can you name what are the foreign-based apparel companies that has adapted pretty well with the European fashion market?
And what are the lessons you learned from these companies that you have adapted for your company for it to also succeed?
What can we expect more from Tommy Hilfiger in Europe in the coming seasons and years?
What are your goals in the coming years to come for your apparel company in the aspect of European market?
Credit:ivythesis.typepad.com
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