Total: 2500 words
Organization: Burger King
TABLE OF CONTENT
1. Executive Summary (50 words)
What you are going to do in this report?
What are the key findings from this report?
What are the major recommendation made by this report?
2. Introduction to the report (50 words)
How do you do this report?
What are you talking about in the following every section?
3. Brief for the case object (50 words)
What is it operating industry?
What is its competitive environment?
4. SWOT Analysis of Burger King (150words)
Construct a TABULAR FORM of SWOT analysis to summariza its current strategic position
5. Critical / Significant Items of Burger King (200 words)
Elaborate the above content esp. for those critical items that are highly relevant to the
development of business strategies at the following section.
6. Strategic Options (1250 words)
Identify option for the future development of the Burger King both with regard to
Resources-based (1-2 option(s)) & Market – led (1-2 option(s))
6.1 Strategic Options (Resources-based)
Porter’s Generic Strategies
6.2 Strategic Options (Market-led)
Analysis from Ansoff matrix
7. Evaluation of Strategies (500 words)
Evaluate the relative merits of potential future strategis
7.1 Suitability of the strategy
7.2 Feasibility of the strategy
7.3 Acceptability of the strategy
7.4 Recommendation on selection of strategies
8. Courses of actions to be implemented (250 words)
Recommend specific sourses of action to be implemented by Burger King
Predict the problems at implementation
Identify the critical success factors
9. Conclusion
Reference
Credit:ivythesis.typepad.com
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