Yes _____ No _____
6. Is there a uniform corporate social responsibility program for all restaurant chains?
Yes _____ No _____
7. Are the different restaurant chains allowed to develop its own corporate social responsibility program?
Yes _____ No _____
If yes, does your restaurant apply its own CSR?
Yes _____ No _____
8. Is there a corporate social responsibility program exclusively developed for China?
Yes _____ No _____
Application of Corporate Social Responsibility
Instructions: Choose your answer from the choices given below.
9. What segment of the population is targeted by the restaurant’s corporate social responsibility in terms of cultural background?
Local Chinese Customers _____
International Customers _____
Both _____
10. What segments of the population is targeted by the restaurant’s corporate social responsibility in terms of income? Check as many as applicable.
Low Income _____ Middle Class _____ High Income _____
11. What segments of the population is targeted by the restaurant’s corporate social responsibility in terms of interest group? Check as many as applicable.
Communities _____ Families _____ Single Individuals _____
12. What segments of the population is targeted by the restaurant’s corporate social responsibility in terms of market?
Everybody _____ Customers Only _____
Evaluation of the Restaurant’s Corporate Social Responsibility
Instructions: Choose your answer from the options given and/or answer the supporting questions.
13. Do you think that the restaurant’s corporate social responsibilities are effective in meeting the public relations goals of the business?
Yes _____ No _____
14. If Yes, what do you think is the corporate social responsibility that mostly accounts for the efficiency? ____________________________________________________________________________________________________________________________________________________________
15. If No, what recommendations do you have in changing the corporate social responsibility of the restaurant?
____________________________________________________________________________________________________________________________________________________________
Appendix 2: Corporate Social Responsibility as Public Relations Practice
Question
Answer
Yes
No
1. Does the restaurant have a public relations strategy?
10
0
2. Does the restaurant have a corporate social responsibility program
10
0
3. Do these social responsibility programs address the public relations goals of the restaurant?
10
0
4. Are restaurant managers and employees informed of the corporate social responsibility of the restaurant?
10
0
5. Are restaurant managers and employees trained on the achievement of the corporate social responsibilities of the restaurant?
7
3
6. Is there a uniform corporate social responsibility program for all restaurant chains?
10
0
7. Are the different restaurant chains given room to develop its own corporate social responsibility program?
8
2
8. Is there a corporate social responsibility program exclusively developed for China?
0
10
Appendix 3: Application of Corporate Social Responsibility
Questions on Target Population Segments
Answer
9. Cultural Background
Local Chinese Customers
0
International Customers
0
Both
10
10. Income
Low Income
5
Middle Income
10
High income
5
11. Interest Group
Communities
2
Families
5
Single Individuals
10
12. Market
Everybody
2
Customers Only
8
Appendix 4: Evaluation of the Restaurants Corporate Social Responsibility
Question
Answer
Yes
No
13. Effectiveness of CSR in Meeting PR Goals
8
2
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