TABLE OF CONTENTS
SECTION
1
1. The Problem and Background…………………………………
2
2
Background of the Study………………………………………
4
Statement of the Problem……………………………………..
7
Hypothesis…………………………………………………….
9
Significance of the Study……………………………………
9
Scope and Limitations………………………………………
10
2. Review of Literature……………………………………………
11
Country of Origin
11
Internationalism vs. Nationalism in Consumer Behavior
12
Consumer Ethnocentrism and Product Choice
15
The Political Economy of UAE and Dubai
18
Dubai’s Consumer Culture
20
COO and Consumer Evaluation
23
COO as a Comparative Tool in Consumer Evaluation
25
Country of Origin Effects and Consumer Behavior
26
Methodological Issues in Measuring COO
28
3. Methods and Procedure………………………………………
30
Method of Research to be Used
30
Evaluation of Research Objectives
32
Research Design and Instrument
32
The Data Gathering Method
34
34
Sampling Technique
35
Validity of the Data
36
Administration of the Instrument
36
Statistical Treatment of the Data
37
4. A. Presentation, Interpretation and Analysis of Data
38
Demographic Profile of the Respondents
40
Age
41
Gender
42
Civil Status
43
Educational Attainment
44
Monthly Income
45
Part II. Perception of the Respondents- CET Scale
46
52
54
58
4. B. Problems and Solutions
62
5. Summary, Conclusions and Recommendations……………
73
Summary……………………………………………………….
74
Conclusions……………………………………………………..
78
Recommendations…………………………………………
80
REFERENCES…………………………………………………………..
84
APPENDICES……………………………………………………………
92
Appendix A: Timetable…………………………………….
92
Appendix B: Questionnaire,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,..
93
Appendix C: Guide Questions……………………………..
97
Credit:ivythesis.typepad.com
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