Integrated Marketing Communications (IMC) in Promotion
As of now, almost everyone in the world is being influenced in some degree by advertising and other important types of promotion. Different public and private organizations already learned the importance of the ability to communicate effectively and efficiently with their target audiences is vital to their success.
Integrated Marketing Communication or IMC is considered as a simple concept that ensures that all the forms of communications and messages are all carefully linked and related together. Thus, it is an effective method that is used in order to integrate all the different promotional tools, so they will work together in harmony.
The said concept is important due to the different changes in the global business environment. The audiences or customers that the marketers seek, along with the media as well as the method that are used in order to reach them have become increasingly fragmented. As a result, advertising and promotional activities are becoming more and more regionalized and targeted to specific groups of the audiences. In addition, retailers are becoming larger and powerful, thus the marketers are pushed to shift money from the budget in advertising to the sales promotion activities.
Another important aspect is the widespread use of the Internet towards the online audiences. That’s why it is important to coordinate all their communication efforts in order to send consistent messages to their customers. It shows that IMC is important in order to have consistent, efficient and real-time connection with the customers that can help to increase sales of the given company.
Credit:ivythesis.typepad.com
0 comments:
Post a Comment