An evaluation of the business and financial performance of Ryanair Holdings PLC between 1st April 2005 and 31st March 2008

RYANAIR HOLDINGS PLC

 

Ryanair is one of the Irish low cost airline, with operational bases at Dublin International Airport and London Stansted Airport. Operating on the Southwest Airlines formula, it currently employs a team of 5,961 people, comprising over 25 different nationalities.

1.      Ryanair Holdings PLC’s­ low cost flights concerning the status of its performance and the actual market situation would develop a suitable and successful marketing strategy, including its corresponding implementation, evaluation and control measures.

2.      The quarter of 2007 net profit dropped with as much as 27%. Applying the “Southwest business model” as it is well known for being a “no frills airliner”, would generate sound financial figures.

Ratios can provide meaningful comparisons of companies in similar industries or of a company in a single industry. As such, financial ratios should be evaluated in comparison to other companies in the same industry.

Liquidity, profitability, asset and debt management, and dividend market value ratios measures how well a company uses its assets and resources to generate earnings for its investors.

With a current growth of 25% per year and a mission to firmly establish Ryanair as Europe’s leading low-cost passenger airline, Ryanair needed strategies that keep costs low, but still provide the accurate and up-to-date information its executives need to make decisions.

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