APPLE EFFECTIVE MERCHANDISING TECHNIQUE
Apple or Mac technology has been one of the most preferred and trusted computer in business and household today. They offered a wide range of products and services for general use, their software and hardware is included in one package that is why the price is considerable for the costumers. The streamline of products are the variation of unique technology that the company offered are the fastest speed, the best in shape, less power consumption, stylish design, using recyclable materials and valuable price. They are setting the trends in standard practice to meet the basic needs of their customers in computing and gaming console. The company is the second top ranking developer of hardware and software products.
The features of their technology for today is highly adoptable and integrated in some Microsoft software programs such as MS office for Mac that gives more functionality and adoptability in the changing course of computing. They featured and release highly effective new products at least twice a year. They have come up with a very effective merchandising technique that is highly appreciated by customers, thus maintaining their market leadership in the history of technology. As of today they have already maintain their strong marketing ranking but the industry evolve and demand more, that is why they are ready to continue their legacy for more than 20 years in setting the trends in the industry.
Try visiting their retail store and you can see the different marketing and merchandising technique that they have used that are highly effective to customers. These techniques definitely add up to their revenue expectedly.
First you will see the looks of their stores that has an inviting appeal and it has a wide variety of product selection that are displayed according to section that is easy to find at the right place to ensure visibility to customers. A well balance shelves that are supported and highlighted in attractive glass or metallic materials that has an easy pull and easy to reach items to guide their customers respectively or to create a special interest to the customers to come closer and choose a product conveniently.
Some are products are lighted to create a special effects and glamour in the sense of customers, although sometimes this kind of merchandising technique is highly expensive they create a special illusion and may highlight the products about their personification and functionality features that serves and creates a value of interest in the customers first hand. This has been proven highly effective to higher socio-economic class customers who do not prefer much about price but style and prestige.
Basically inside the store there are ready sales people to greet and support you as you enter the premise, just like in a restaurant. If you are looking for a particular brand, you can easily ask anyone to teach you where to look for it and there are experts that will assist you the about their product so you are free to tour around the area of which products soothes your needs. Some of their stores even have readily accessible computers to guide you for your search about the products and their features. Whether they buy or not, they are assure that they have served well and customer will be proud to visit again simply because of the services and products that they have rendered. This is a Special Operating Procedure (SOP) in most stores that customers have been looking for, If you have not found the product you been looking they can make a deal to find it for you on call basis for delivery. They can even offer a wholesale package for companies or schools for a discounted price of volume orders. And they are happy to serve well immediately.
In their stores include technical support and customer service section that you can approach if ever you have found technical difficulty of the products and service you have just bought. They can even offer a worldwide support services but this may require a thorough inspection and products specified documentation of imported goods beforehand since some laws and regulation may apply in various countries.
They also offer an online merchandising technique so that you can choose products and services at home using your PC. Simply search on their websites for the product of your choice by paying through credit card just visit www.store.apple.com and you will surely find your way around. One of the best features you will surely like is the engraving system. This system lets you design and include text in your newly bought iPod or Mac you can include your name or any other text you want for personalization and most of all engraving is free.
All this and more has been their marketing and merchandising practices. This ends a cycle of negotiation and basically gain the customers respect for repeat orders and basically maintaining and gaining their market position in the eyes of the customers.
Credit:ivythesis.typepad.com
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