MARKETING

Question 1: Buying Computers Online at www.dell.com (Dell–Hongkong site:)

1.1       Small Business category offers the best deals when buying computers in bulk. It is much better than the Medium/Large Business category. Small Business category offers computers at a discounted price when buying online unlike with the Medium/Large Business category where offers are more expensive at the same bulk and yet no discounts too!

            But when it comes to technical specifications, Medium/Large Business category offers more. It provides customers with online help or guide, which they call a Workstation Advisor, when buying computers so customers could buy computers that are for their specific needs. However, Small Business category also has specific technicalities, like it could offer basic to advance computer needs.

            Yet between the two, the Small Business category is still the best choice. I will present you with a comparison of two desktop systems that they offer:

            DimensionTM 1100 – A desktop system for basic essentials. But could still be customized for multimedia needs. It offers a great value for entry level. Costs HK,899 but if bought online, only costs HK,799. Dell Online limits 5 units per customer only. This system is great for consumers and small business that need internet, email and basic productivity applications. It has Intel Celeron 3.06Ghz processor, genuine WindowsXP Home SP2 Edition (Traditional Chinese) (with label) operating system, 90 days warranty with technical phone support, 512MB 400Mhz DDR SDRAM memory, 80GB 7200RPM hard drive, an Intel 865GV chipset, 16X Max DVD-ROM Drive, 15” Flat Panel LCD Monitor (analog only), Dell USB keyboard in traditional Chinese, Dell Optival USB Mouse with Dell Mouse Mat, Integrated 2.1 Audio, Integrated 10/100 Fast Ethernet, Intel Extreme Graphics, System Driver CD kit, and McAfee Security Center in Traditional Chinese.

            DimensionTM 3100 – A desktop system for an affordable multimedia experience. Also customizeable to better suit customer needs. It offers a great value for entertainment level. Costs HK,799 but if bought online, only costs HK,199. Also limited to 5 units per customer only. This system is ideal for those who want basic entertainment options and the ability to customize their product at an attractive price. With mainstream performance and an ability to expand to meet tomorrow’s needs, Dimension 3100 is a great choice. It has Intel Pentium 4 with HT Technology processor, genuine Windows XP Home SP2 Edition in Traditional Chinese for operating system, 1 year warranty with onsite response (parts + labor), future technical support, 512MB DDR2 533MHz SDRAM memory, 80GB 3.0 Gb/s hard drive, 48X Max DVD/CD-RW combo drive, Integrated 2.1 audio, Dell USB keyboard in traditional Chinese, Dell Optical USB Mouse, Integrated Broadcom 10/100 Ethernet Networking, system driver kit, Integrated Intel Graphics Media Accelerator, and McAfee Security Center in traditional Chinese.

            All are inclusive of shipping, handling and insurance charges.

1.2       The site is great for online buyers! It is user-friendly and browsing is done at ease. Categories are simplified for users to easily identify the help or support needed. It has Workstation Advisor for potential buyers and Solution Center for those who need technical support.

                  Dell’s solutions helps customers get started, maintain computers and guarantee maximum productivity.

 

 

Question 2: Acting in the same manner but with difference in Cultural Values

            I have to agree. But let me clear out first that people don’t act the same, but similarly only to a point where it differs somehow.

            Values vary depending on cultural differences where you came from (2002). Throughout man’s history and development, conflicts arise in all formats. Yet, despite the survival nature of man, these conflicts are always controlled for the benefit of the majority. In a more easier light, although man involves himself with a conflict of whatsoever, he always makes sure that his main purpose is for others to sustain from that act.

            This has happened over the centuries in the similar manner but done in different approach. The Reign of Terror (1793-1794) in France and EDSA Revolution (1986) in the Philippines are examples. Both had shown hostility over rulings. In The Reign of Terror,  showed efforts of creating a secular society through the guillotine where he was later executed for his participation (1995).  on the other hand, similar to  secular society, created the new society. Because of his alleged devotion to develop the Philippines’ economic status, had declared Martial Law ( 1991).

            If we sum it up, both leaders, though coming from different place and time, wanted the best for their subordinates. What failed them was their greed for power and how they handled their leadership and subordinates.

 

 

Question 3: Does the notion of high “status crystallization” in society reduce the usefulness of social class as a predictor of consumption behaviour.

            First of all, status crystallization has never been accurately or correctly measured or formulated for it to claim any sort of thing. And yet, since its first introduction half a century ago, status crystallization have always been associated with distributive system, social mobility and various sociological issues ( 2003).

            In the basic context, status crystallization is the measure of whether persons with a disproportionate share of economic resources are also persons with a comparable share of social prestige (, 2003). So the answer is yes.

            In our current social structure, it is not hard to differentiate consumption styles. These behaviors merely correspond with various levels of income (, 2003).

 

 

Question 4: How would you compare Global Marketing against International Marketing?

            Strategies play a major role in marketing. There is not much difference with strategies when it comes to Global and International Marketing. Global marketing just does its market in a broader perspective. International marketing meanwhile, involves the states with great importance. But due to noticeable involvement of multinational corporations in international trades, some author refer global marketing as international marketing (2000).

 

 

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