Statement of the Problem


            It is said that the PCCW Management have blossomed on its local / domestic home country and moved on to internationalize their trend to some other countries / continents because of their effective methods of motivating their stuff. Hence, the causes of this success must be investigated and lessons must be learned and derived from this study.


Purpose of the Study


This study will be conducted in order to determine the success factors of the PCCW Management in internationalizing their trend to other countries / continents through their effective staff motivation strategies, and provide meaningful lessons.


            This study will also aim to increase the awareness and provide a better understanding of the issues and problems concerning most companies and organizations in order to contribute an effective approach in addressing their staff motivation problems.


Significance of the Study


If the success factors of the PCCW Management in internationalizing their trend to other countries / continents through their effective staff motivation strategies will be determined, this study will be a benefit to other multinational companies experiencing problems gaining ground to other parts of the world. Also, if effectiveness is supported, this study will be significant in developing underachieving multinational companies and organizations as productive and effective entities in the future.


Research Questions


Specifically this study will address the following questions:


1.      What significant success factors of the PCCW Management in internationalizing their trend to other countries / continents through their effective staff motivation strategies were determined?


2.      What specific alternatives or measures can be done to help improve the performance of underachieving multinational companies and organizations through staff motivation?


Assumptions


The research will be based on the following assumptions: (a) all participants will be utilizing the correct procedures as outlined in the guidelines for the specific methodology employed, and (b) all participants will answer questions honestly to the best of their ability.


Limitations


Time will be the greatest limitation to this research, which could hinder long-term outcome objectives. Environmental factors, such as socioeconomic status, will not be controlled, and this could create many variables within the research. As this study will utilize a small sample of respondents, the results may not effectively represent the general population.   


REVIEW OF RELATED LITERATURE



            Important changes in the understanding and management of motivation have been developed in the past 10 to 15 years. Various researchers, practitioners and policymakers now acknowledge that motivation can be conceptualized from a functional perspective and that appropriate interventions involve the development of alternative measures to cope up. It was also noted that the establishment of a conducive environment for learning and leadership training have served effectively in lowering the prevalence of underachievement among individuals. At present, this philosophical shift has extended to various settings, including the PCCW Management. Managers here have recognized that some of their members do not have the skills and behavioral repertoires necessary to cope with the many work expectations. Hence, these members may have the tendency to remain contented with their mediocre performances as their alternative way of mitigating these expectations.


            For decades, researchers have tried to discover the causes of lack of motivation among individuals. And while they might have been able to identify certain causes of lack of motivation, they have yet to determine its precursor. However, it has been shown that the lack of motivation produces consequences that foster inappropriate behavior (Skinner, 1974). Strong evidence suggests that the lack of motivation and problem behavior engage in a reciprocal relationship that has a short and long term effect on the person’s future outcome (Juel,1988). One of the criteria for identifying an unmotivated individual is whether he or she has an ability to learn that cannot be explained by other factors. A deficit in basic reading, writing, and leadership or interaction skills, as well as skills related to other important aspects of life, significantly impairs an individual’s ability to function educationally, socially, and emotionally across a variety of domains. As a consequence, unmotivated people often experience a lifetime of problems in education and employment and are likely to become involved with the criminal justice system even at an early age.


METHODOLOGY


Methods of Research to be Used



            For this study, the descriptive method will be utilized. In this method, it is possible that the study would be cheap and quick. It could also suggest unanticipated hypotheses. Nonetheless, it would be very hard to rule out alternative explanations and especially infer causations. Thus, this study will use the descriptive approach. This descriptive type of research utilizes observations in the study.  To illustrate the descriptive type of research, Creswell (1994) guided the researcher.


The purpose of employing this method is to describe the nature of a situation, as it exists at the time of the study and to explore the cause/s of particular phenomena. The researcher opted to use this kind of research considering the desire of the researcher to obtain first hand data from the respondents so as to formulate rational and sound conclusions and recommendations for the study.


To come up with pertinent findings and provide credible recommendations, this study will utilize two sources of research: primary and secondary.  Primary research data will be obtained through this new research study. Questionnaire survey and in-depth interview will be conducted. On the other hand, the secondary research data will be obtained from previous studies on the same topic. 


The Research Design


            In order to come up with the most suitable research approaches and strategies for this study, the research process “onion” will be undertaken. This is because conducting a research is like peeling the back layers of an onion—in order to come to the central issue of how to collect the necessary data needed to answer the research questions and objectives, important layers should be first peeled away. With the said process, the researcher was able to create an outline on what measures are most appropriate to be applied in the study.


Saunders et al (2003) said that while it is not unusual for a researcher to first think of his research undertaking by considering whether one should, for instance, administer a questionnaire or conduct interviews, thoughts on this question should belong to the centre of the research ‘onion’. That is, in order to come to the central issue of how to collect the data needed to answer one’s research questions, there are important layers of the onion that need to be peeled away: the first layer raises the question of the research philosophy to adopt, the second considers the subject of research approach that flows from the research philosophy, the third examines the research strategy most applicable, the fourth layer refers to the time horizon a researcher applies to his research, and the fifth layer is the data collection methods to be used.


DEVELOPMENT PLAN / RECORD AND TIMETABLE 


Activity


Weeks











1st


2nd


3rd


4th


5th


6th


7th


8th


9th


Browse previous literature


·                                 search for published literature (books, journals, periodicals)


·                                 check on online sources


·                                 contact groups or organizations that can provide additional information


 


 


 


 


 


 


 


 


 


Topic Selection


·                                 base selection on literature


·                                 develop possible topics of interest


·                                 consult /meet with adviser


 


 


 


 


 


 


 


 


 


Definition of the Problem


 


 


 


 



 


 


 


 


Development of the Objectives


 


 


 


 


 


 


 


 


 


Selection of Methodology


·                                 identification of the method to be used


·                                 description of the participants


·                                 identification of the research instruments


·                                 description of the research procedures


 


 


 


 


 


 


 


 


 


Check the availability of resources


·                                 determine the availability of the respondents


·                                 acquisition of consent


·                                 determine availability of library and online access


·                                 development of data protection techniques


 



 


 


 


 


 


 


 


Verify the accessibility of the resources


·                                 create schedule for the research process based on participants’ availability


 


 


 


 


 


 


 


 


 


Write the draft of the proposal


·                                 create a proposal outline


·                                 refer to research books for guidelines


·                                 develop the proposal discussion based on the outline


·                                 seek approval of the adviser


·                                 do the necessary revisions


 


 


 


 


 


 


 


 


 


Prepare interview schedule and survey questionnaire


·                                 develop questions for the questionnaire and interview based on the following: facilities, features and services


·                                 design questionnaire in Likert format


·                                 conduct validity tests


·                                 seek approval of the adviser


·                                 do the necessary revisions


 


 


 


 


 



 



 


Secure adviser’s approval


·                                 submit final proposal, questionnaire and interview schedule


- do final revisions


 


 


 


 


 



 



 


Conduct research proper


·                                 go to the research site; contact the selected population


·                                 conduct the sampling technique


·                                 identify all selected participants


 



 



 


 


 



 


Administer research tools


·                                 distribution of research questionnaire


·                                 conduct the interview; note down findings


 



 



 


 


 



 


Gather and analyze results


·                                 compute for the descriptive statistics


·                                 develop the acquired details into an analytical discussion


 


 


 


 


 


 


 


 


 


Do the necessary data presentation


·                                 convert all data from the questionnaire into graphs


·                                 support graphical presentations with the data from the interview and desk research


 



 



 



 


 


 


Interpret findings


 


 


 


 


 


 


 


 


 


Preparation of the final report


 


 


 


 


 


 


 


 


 


Formulation of conclusions and recommendations


·                                 summarization of the entire study report


·                                 identification of the major findings


·                                 development of plausible suggestions to the main issue being studies


 



 



 



 



 


Preparation of the table of content, appendices


 



 



 



 



 


Editing and Final Formatting


- proofread report; check for typographical errors


 



 



 



 



 


Printing


·                                 print final research report


·                                 arrange details into chapters


·                                 submission


 


 


 


 


 


 


 


 


 



Credit:ivythesis.typepad.com



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