TOPIC: An evaluation of ‘Touch Point’ as a strategic tool for competitive advantage – McDonald’s restuarants Research Proposal

TOPIC: An evaluation of ‘Touch Point’ as a strategic tool for competitive advantage – McDonald’s restuarants Research Proposal

– Background of the study

– Aims and Objective

– Research Question (3)

RESEARCH METHODOLOGY
– Conceptual Frameworks
– Research Paradigm: interpretivist
– Research Appraoch:
– Data Collection techniques:interview, semi-structured or unstructured questionnaire
– Data analysis: thematic approach
– Literature review

Credit:ivythesis.typepad.com