STRATEGIC MANAGEMENT

 


 


Case study of Deutsche Post World Net (DPWN) – Succeed the Mail Market Liberalization in E.U.


 


The paper gives much information about the process of liberalization in the E.U., the description of DPWN in its domestic market and the mail market features of 5 different countries in the E.U. The choice of 5 countries was mainly motivated by the totally different situation in these postal markets, giving the challenging overview of the liberalization in the E.U.  


 


 


 



  • Carry out SWOT Analysis for DPWN.



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  • Please try to analyze a situation and propose different strategies of entry into different markets.



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  • Recommended to watch the latest outcome in the E.U. mail market, particularly in the legal environment.



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  • Outline and comment on the structure of DPWN.



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    Remarks:


    Please ensure to use the theories for all questions are included:




    • SWOT,




    • PEST,




    • Value Chain,




    • Five forces model,




    • Corporate level strategies,




    • Business level strategies, etc




     


     


    *** Request all answers below than 10 pages. (Average about 2 pages for 1 question)




    Credit:ivythesis.typepad.com



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