Attention Deficit Hyperactive Disorder

Porter 5 forces analysis

1)         Threat of New Entrants  

Threat of new entrants into the Fast Food market within Hong Kong is high as there are few proprietary product differences and the cost to enter the market is relatively low. It is assumed that skilled labor would be easily accessible at a reasonable cost given Hong Kong is in a position where GDP/GNI is still low and growing.

 

Large established companies with strong brand identities such as McDonald’s and KFC do make it more difficult to enter and succeed within the marketplace, however, given the country is yet to be saturated with fast food restaurants there continues to be opportunity. The newcomer to the Hong Kong market could find that they are faced with price competition from existing chain restaurants.

 

2)         Bargaining Power of Buyers

 

Unsettled controversies about Attention Deficit Hyperactive Disorder increase the risk of wrong treatment and diagnosis.

While information on the symptoms of Attention Deficit Hyperactive Disorder is widely available, the lack of comprehensive understanding affects how the people perceived it.

The Church views that ADHD as a mental disorder does not exist, while Scientologists keeps on inventing medicine for its treatment, as these are two different perception about ADHD, the proper treatment to such disorder still remains to be unresolved.

 

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