“Green Marketing” – a future power?

“Green Marketing” – a future power?

Abstract

Green marketing is an initiative process of delivering products and services that are based on environmental benefits. The main idea that revolves around the concept of green marketing is that, most of the products are environmentally or ecologically friendly.

The green marketing concept arises from many variations, but still represents the consumer-oriented strategy. On the other hand, the target consumers are the people who are looking for economic sense and in need for green products.

The green marketing theory arises from different marketing techniques. The green marketing is practically based in reading the consumer behaviors and achieving the goals and focused on commercial practice.  In order to achieve the organizational goals depends on the determination of the needs and wants of the target markets. Marketing is not responsible in creating the needs but once it is presented to them, the needs will reflect on it. The green marketing is a partial solution to the connection with other marketing.

Introduction

The success of the green marketing is based on being genuine which means that the business’s product campaign is mostly based on the establishment of environmentally friendly. The business should also be a portal in educating the customers about protecting the environment and the importance of alternatives. Next to the customer’s awareness is to give the customers the opportunity to take part in the benefits of green marketing actions.

Discussions

The green products that are sustainable should be more durable, cheaper, healthier, and thoughtful as it brought to the social communities. The green business, together with its products and services should make the future in a creative and thrilling way (2007).

A leader who is concerned with the environment and thinks of other strategy must face the environmental problems and challenges that the business will meet. The involvement of redesigning in completing the task and responsibility for the environment is emphasized. And in return the business will gain great opportunity to spare the environmental resources in various good reasons.

It is suggested that to achieve the overall competency, the business should improve the resource productivity to be meet the efficiency expectation. The business will face many environmental risk and costs but still they have to acquire the knowledge in managing and controlling these aspects (2006).

As the marketing concept and perspective, the business should definitely meet the customers various environmental needs, for that they can build loyalty towards the customers and can promote value innovation and a chance to develop a breakthrough product.

Profit is not questionable as long as the environment and the people are both benefitted. The strategic planning and thinking in different approaches is clearly in need of practical actions to establish the Eco-Advantage.

The growth of the green market made the customers realize and take responsibility on their purchased products. The demand for the organic material or foods might trigger the other companies to reinvent the product just to capture the growing competency.

The innovations in green marketing like the recycled materials or the use of organic fibers are examples of environmentally friendly products that a green business is promoting. Some of them included the food, or rather, invented and improved some edibles. This pertains to make the buyers aware in both consumerism and marketing (2007).

The environmental crisis rest not within the specific behavior but within the production and consumption of the products, and the acceptance of the green marketing idea and practice is based on the nature and sustainability. The culture can serve as another portal in reaching environmental goals and market, for it is based on the understanding of the society .

The green marketing program together with appropriate marketing action are the major objectives to achieve the green marketing implementation in a competitive market. The marketing plan varies in different situations and definitely based on the current events and reviews. Therefore, the aim for installing strategies and programs for the development is not impossible (1971).

 

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