Strategic Marketing : The Café De Coral

MBA

Strategic Marketing

Organisation  is The Café De Coral

The task is to investigate and describe the marketing operations, organisation and activities of the company and comment on those aspects of its strategy that you can identify. You should also make recommendations for improvements in its marketing operations and strategy.

Outline

1)      Introduction

2)      Company background

3)      The Café De Coral’s marketing strategies – Strategy level

a)      Market Segmentation

b)      Targeting

c)      Positioning

4)      The Café De Coral’s marketing strategies – Tactical level

a)      Product

b)      Price

c)      Place (location)

d)      Promotion

5)      Evaluation of The Café De Coral’s marketing practices

a)      Industries Analysis

b)      SWOT analysis

6)      Recommendations for improvements in its marketing operations and strategy

7)      Conclusion

All research data used should be identified in the text and the bibliography.  Harvard referencing is required.

 

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