Title
The proposed title for the study is Integrating Supply Chain and Logistics to Increase Profit. This paper will show the aims and objectives of the proposed paper, and the proposed methods, approaches and instruments to be used in order to achieve these aims and objectives.
Background of the Study/Literature Review
Currently, due to the intensive competition in the global market, many businesses and companies are focusing on the different actions and strategies to be done in order to maintain competitive advantage. One of which is the improvement and focus on the supply chain and logistics. This is because, these two aspects affect the entire marketing process, particularly in the production aspect, which eventually affect the price and quality of the finish products to be delivered to the final customers. These two pertains on the flow of different services, information, finance from one unit to another, thus it helps in order to connect all those departments and business units in order to achieve the overall goal and objective of the organization.
The competition has been moved from the competition between different firms to the competition between different supply chains (Jespersen & Skjott-Larsen 2005, p. 7). This is due to the fact that each and every company is connected to another organizations or businesses, whether it is a supplier, customer as well as the third-party logistics provider or the intermediary. Therefore, the performance of each entities or each firm is dependent on the different advantages and disadvantages, strengths and weaknesses of its other partners in their overall supply chain (Jespersen & Skjott-Larsen 2005, p. 7).
Aims and Objectives
The main aim of the study is to evaluate how integrating supply chain and logistic can help to increase profit. In line with this, the following are the specific objectives of the study:
· To assess the importance of supply chain in an organization;
· To analyze the importance of logistics in supply chain;
· To appraise the connections of supply chain and logistics;
· To evaluate how this connections can offer competitive advantages towards the company; and
· To recommend actions and strategies to be applied in supply chain and logistics integrations.
Methodology
The research study to be used in the proposed study will be descriptive method. According to Creswell (1994) it intends to present facts about the nature and status of a situation as it exists at the time of the study. In addition, it also concerns with the relationships and practices that exist, beliefs and processes that are ongoing, effects that are being felt or trends that are developing (Best 1970). Therefore, it can be helpful in order to describe the current conditions and situations based on the impressions and perceptions of the respondents of the study (Creswell 1994). Both qualitative and quantitative data will be gathered for this study. This is to ensure that both non-statistical and statistical data will be used in order to support the findings and result of the study.
Data Collection
Surveys will be implemented in the study. Surveys are the most common form of research method for collection of primary data (Commonwealth of Learning, 2000). One of its purpose is to describe, e.g., to count the frequency of some event or to assess the distribution of some variables such as proportion of the population of different age groups, sex, religion, castes and languages, knowledge, attitude and adaption of practices about particular issues, and other information of similar nature about the population (Commonwealth of Learning, 2000).
Survey interview and questionnaire will be used in this study, which will be used in order to gather primary data. On the other hand, secondary data will be gathered from different online libraries and databases which include BMJ, EMERALD, SCIENCE DIRECT, EBSCO, QUESTIA and GOOGLE BOOK.
Sample Population
The target population for this research is 50 managers in the marketing department, in the unit of procurement, purchasing, logistics and supply chain. They will be selected randomly in order to prevent bias from the researcher.
Data Analysis
The data results of the study will be analyzed by determining their corresponding frequency, percentage and weighted mean. The following statistical formulas will be used:
1. Percentage – to determine the magnitude of the responses to the questionnaire.
n
% = ——– x 100 ; n – number of responses
N N – total number of respondents
2. Weighted Mean
f1x1 + f2x2 + f3x3 + f4x4 + f5x5
x= ———————————————;
xt
where: f – weight given to each response
x – number of responses
xt – total number of responses
References
Best, J. W. (1970). Research in Education, 2nd Ed. Englewood Cliffs, N.J.: Prentice Hall, Inc.
Commonwealth of Learning. (2000). Manual for Educational Media Researchers: Knowing your Audience. Vancouver, Canada: Commonwealth Educational Media Centre for Asia (CEMCA).
Creswell, J.W. (1994). Research design. Qualitative and quantitative approaches. Thousand Oaks, California: Sage.
Jespersen B. D. and Skjott-Larsen, T. 2005. Supply Chain Management: In Theory and Practice. Copenhagen Business School Press DK
Credit:ivythesis.typepad.com
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