Sustainable Business in the 21st Century

Sustainable Business in the 21st Century 

 

For the last 30 years, sustainable business conditions are inspiring more businessmen to adopt sustainability as good business.  In doing  sustainable business, they key to profit is finding out what consumers really care about, what products  customers are looking for to solve their present problems in a  meaningful and sustainable ways.  This is a process of innovation and heartfelt concern that provides dramatic opportunity for a new generation of leaders committed to producing profit, not by killing the competition, but by caring for the customers and for each other.  Therefore,  there are many sustainability advocates are moving past the old arguments into a phase of implementation, just like many developing economies have leap-frogged the old, hard-wired communications and energy technologies to embrace cell phones and diverse, locally renewable energy sources.  In this regards, preparing new business leaders in adapting sustainability will need an increasing demands for managers, entrepreneurs, leaders and professionals who are exceptionally skilled at planning for the long term business.  Majority of business schools mess up to integrate sustainability throughout their MBA curricula.  For instance, at Presidio School of Management, it is found out that there are three basic principles continue to underlie all the myriad ways in which the term “sustainability” is used in today’s business world, to enhance core business value and reinforce competitive advantage. First is the Radical Resource Efficiency which helps in increasing the productivity of any business through the use of all company’s resources, energy, water, materials and supplies and foremost through the joint effort of the work force.  Additionally, the growing number of profitable solutions to environmental challenges can buy the time needed to implement measures that will go beyond   just in order to attain complete business sustainability.

(http://www.greenbiz.com/blog/2007/02/06/fundamentals-sustainable-business-21st-century)

Furthermore, the design for sustainability must be innovative that will help any business to enhance its business strategies and approaches in advanced delivery of excellent products and services to the clients in the market.  Also, employing the emerging practice of sustainable management is important in restoring, enhancing and sustaining the natural and human capital needed for continuing financial prosperity of the company.  Moreover, business sustainability also provides business leaders of today with a great opportunity to develop meaningful results of their work.  By this way, restoring financial stability; as well as cultural reputation and natural heritage of the company will be restored profitably in any business ventures.  In addition to that, it has been observed that after 30 years of business performance, managing conventions, wholesale and retail travel, hotels, resort condominiums, time-shares, shopping centers and insurance organizations, and sustainable management; many business leaders are being inspired by the emerging trends. At this time and age, business sustainability continues to emerge as the world-leading defining concept for how businesses meet the challenges of the 21st Century. And, this is merely associated with the compliance of organization’s budget, as well as to embrace more business fundamentals, more humane values, more visions and affirmations to lead a tremendous success in the business.

(http://www.greenbiz.com/blog/2007/02/06/fundamentals-sustainable-business-21st-century)

Correspondingly, in running a business in a period of resources scarcity and global financial crisis; the route must be taken from the situation of business sustainability during the 21st century.  It determines in many vital ways the quality of life the people may live for another centuries to come. In view thereof, students, new employees entering and returning to the workforce have exceptional job or business opportunities in participating and shaping the direction towards sustainable and profitable business   along with the business leaders, owners, social entrepreneurs, sustainability consultants and external advocates.  Through this system, the interactions between humans, commerce and the entire society will be viewed systematically; in order to advance the meeting of the consumers’ needs and demands; as well as to monitor effectively the consumer regulations and financial pressures and demands of today’s global business environment.    Thus, there is a great comparison between doing business in the 21st century and in the current era.  In the same token, the role of multinational corporations in global business settings has large impact to the sustainability of today’s business.  On the other hand, traditional business is far from the changing role of business today. Unlike before, that many industries were using natural and man-made procedures in order to produce products. It is a major reason that during the 21st century, the environment was still freed from harmful substances that caused our atmosphere nowadays to be completely polluted by collective harmful industrial substances from different plants and factories all over the world. This business practice today even leads to worst global warming condition that the entire world is experiencing right now.   As part of this process, scientist today are doing their best to survey carbon dioxide mitigation strategies, study carbon budgeting and accounting, as well as the intricacies of carbon capping and offsetting strategies, and opportunities to reduce net carbon dioxide production in the earth. These strategies might have on sustainable business practices. While, students can also do research on emerging technologies and business strategies that move us to carbon neutrality while fostering sustainability and justice in the business environment. 

(ftp://ftp.cgiar.org/isnar/publicat/pdf/vision/ruttan.pdf)

References:

(http://www.greenbiz.com/blog/2007/02/06/fundamentals-sustainable-business-21st-century)

(ftp://ftp.cgiar.org/isnar/publicat/pdf/vision/ruttan.pdf)

 

 

 

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