draft an individual written assignment, which IDENTIFIES the ways in which a study of the various topics in this module may assist a manager (such as the case study trap-Ease America: The Big Cheese of Mousetraps)
when attempting to rethink and produce a more appropriate marketing programmed for the business.
You should give an indication of the potential benefits of your recomendations and make a reference to appropriate texts in order to support your ideas make sure there is a balance between using text and own writings
indicative word limit 2,500 words
This assignment will be assessed on the following criteria
* identification and analysis (advantages and disadvantages, examine them) of the various topics 25%
* understanding and application of topics 25%
* evidence of relevant readings 20%
* appropriateness of recommendations for the manager 20%
* style and presentation of written assignment 10%
topics
the role of marketing in a business
basic concepts of marketing
sect oral applications of marketing principles business to business and services marketing
aspects of segmentation targeting and positioning
buyer behavior
the components of the marketing mix
the role and purpose of marketing planning
skills understanding and applying theories and concepts
please write in UK english NOT US
Credit:ivythesis.typepad.com
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