TABLE OF CONTENTS
TITLE PAGE
Executive Summary ……………………………………………………………….
Table of Contents ………………………………………………………………….
The Business ……………………………………………………………………….
Management Team and Stakeholders …………………………………………….
General Manager ……………………………………..…………………….
Senior Staff & Senior Manager …………………………………………….
Local Staff & Overseas Staff ……………………………….……………….
Customer …………………………………………………….……………..
Company Structure …………………………………………………….…………..
Industry Analysis ………………………………………………………………..…
Target Market …………………….……………………..…………………
Marketing Plan …………………….………………………………………………
Product feasibility and Strategy …………………………………………..
Pricing Strategy ……………………………………………………………
Channels of Distribution and Promotion and Advertising ………………
Operation Plan …………………………………………………………………….
Financial Plan ………………………………………………………………………
Payback Strategy …………………………………………………………..
Critical Risk Factors ……………………………………………………………….
Management Risks …………………………………………………………
Marketing Risks …………………………………………………………….
Operating Risks ……………………………………………………………
Financial Risks ………………………………………………………..……
Project Auditing and Completion ………………………………………………..
Managing Obstacles to Success …………………………………………………….
Appendices …………………………………………………………………………
References …………………………………………………………………………
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