Business Name: Mix Colors
Socks and Socks Wear
Description of the business
Clothings are coverings and garments intended to be worn on the human body. The words cloth and clothing are related, the first meaning fabric or textile, and the second meaning fabrics used to cover the body. The earliest garments were made of leather and other non fabrics, rather than of cloth, but these non fabric garments are included in the category of clothing. Fashion refers to the kinds of clothing that are in a desirable style at a particular time. At different times in history, fashionable dress has taken very different forms. In modern times nearly everyone follows fashion to some extent. A young woman would look odd if she wore the clothing that her grandmother had worn when young. However, only a small minority of people dress in the clothing that appears in high-fashion magazines or on fashion-show runways ( 2001).
It is not always easy to tell the difference between basic clothing and fashionable clothing. Especially today, fashion designers often use inexpensive and functional items of clothing as inspiration. Blue jeans, for instance, originated as functional work clothing for miners and farmers. Yet today, even people who dress in jeans, T-shirts, and sports clothes may be influenced by fashion. One year, fashionable jeans may have narrow legs; the next year the legs may be baggy. Innovations in textiles and clothing construction often appear first in specialized sports clothing and then rapidly spread to everyday dress. Just as clothing sends signals about gender, it carries messages about situations and occasions; special formal attire of some sort will continue to be a part of fashion for the foreseeable future. However, such clothing is likely to become even more occasion-specific than it is today, and the trend toward ever more casual everyday dress is expected to continue ( 2001). One clothing that man creates is socks. Socks are used for different purposes. Socks are used to cover one’s feet when it the weather is cold, it also helps in bringing ease and comfort when a shoe is worn. The business makes socks and other things related to it. It makes sure that people experience the comfort and relief achieved when wearing socks.
Aims and Objectives
Organizational goals means a state of affairs which the organization is attempting to realize. A goal is an image of a future state, which may or may not be brought about. Once it is realized it becomes part of the organization or its environment, but it ceases to be an image that guides organizational activities and hence ceases to be a goal. The goal of an organization can be determined in the same way other sociological characteristics of organizations are established. It can be determined by an examination of organizational processes, such as the flow of work in a factory, and attributes of its structure, such as priorities in the allocation of means which is reflected in a balance sheet or budget or the assignment of personnel. Organizational goals can be classified in many ways. The present classification is oriented toward examination of the relationship between compliance and goals. From this viewpoint, three types of organizational goals can be distinguished this includes order, economic, and cultural goals ( 2002). The organizations goal is to show and promote quality, innovation and timeless modernity. It intends to have products that are different, of good standards and always new.
Mission Statement
The mission of the company is to provide the best service to its clients by creating the best products. By doing this the company not only gains additional profits but it acquires competitive advantage over rivals. The company will make sure that not only its corporate responsibility will be given focus but its social and moral responsibility will be checked. It will follow its corporate social responsibility to create a good relationship with the environment. Its motto is Mix Colors: Fashion changes but standards increases.
Concept
Mix colors will always offer something new that people can add to their body, mind and style. It will have a one stop shop for sophisticated and individual style for socks and leg ware. The store concept combines elegant design, sophisticated materials and functionality. The company will always be in the forefront of designing socks that will be of good quality and ones that will create trends in the society. It will promote something new and a product that people will talk about. The company will create a product will revolutionize the way people dress at the same time it will bring out the creativity in them.
Space
Products are displayed emphasizing style wherein the idea is for client is to mix and match. Clients choose their design and mix it according to their liking. They have their own power and initiative to combine certain products.
Product
The products are of high quality and good standard. It has a great selection of quality and fashionable products for all. These products are made by the best chosen personnel. It showcases a good design of products for all kinds of people. In the store people have the ability and the authority to mix and match.
Theme
There is a good store atmosphere with emphasis on more than just product. The store design is inspired by stylish look. There are different colors to choose from that includes violet, pink, gray and green. The Interior is modern and with elegance. The store’s large graphics create a living atmosphere and are of high brand recognition.
Communication
Communication is the process of sharing ideas, information, and messages with others in a particular time and place. Communication includes writing and talking, as well as nonverbal communication such as facial expressions, body language, or gestures, visual communication the use of images or pictures, such as painting, photography, video, or film, and electronic communication such as telephone calls, electronic mail, cable television, or satellite broadcasts. Communication is a vital part of personal life and is also important in business, education, and any other situation where people encounter each other. Businesses are concerned with communication in several special ways ( 1989). The company and its personnel serve customers with in-depth knowledge of store items. Personnel help customers find their individual style. They allow customers to enjoy their time in the store. They give the customers an experience they will never forget.
Credit:ivythesis.typepad.com
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