The main focus:
• Explore the main drivers of e-commerce and then comment on the application of E-commerce principles in Business to Business Marketing practices.
• Focus on its current and potential use of some the important element of the marketing mix.
• Cite examples of practical nature on the pattern and extent of the use of e-commerce preferably in the any nation corporate business marketing sector.
• Comment on the future trends of application of e-commence theory to business to business marketing operations
• Any other relevant issues.
Credit:ivythesis.typepad.com
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